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Lessons from a life changing accident
I have just finished reading ‘My sweetest victory’ by Alex Zanardi. I bought this autobiography because Alex once drove for Lotus (my favourite team when I used to follow F1 closely) and because recently there have been several inspiring stories about this racing driver who lost his legs in a horrific racing accident. His injuries…
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Looking beyond my first product
With my first internet marketing product awaiting approval by Clickbank it’s time to give further thought to what comes next. Established wisdom says that it should be some form of backend, another product I can offer those who have already bought my first. There are several possibilities, but essentially there are three main options. A…
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Alex’s Jeffreys’ Live Marketing Event
The Marketing With Alex Live event was held at the Renaissance Hotel in Heathrow last weekend. After literally being guided in a never-ending loop by my satnav I arrived late on Friday evening and wandered down to the bar. If you believe the hype that you find on the worst IM sales pages this should…
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Marc Milburn’s Magnificent Mastermind Meeting
Last Saturday I joined a small group of internet marketers at Marc Milburn’s office in Sheffield for his first Office Mastermind day. I had three principal reasons for going. Not in any particular order they were: it was a chance to see behind the scenes of a successful internet marketing business, an opportunity to get…
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Map Your Way to Success
I probably first came across the idea of representing facts in the form of a diagram when I was at school studying for my A levels. However, then it was about organising somebody else’s information so that it would be easier to understand or recall. Information contained in a textbook or from a teacher. At…
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Abandon the Keyboard and Get Out There!
Last weekend I was in Manchester, England to attend the Marketing Summit UK. For two days we were treated to presentations on how to build businesses in solo ads, software creation and niche marketing. We were also given insights into launching a product and the use of language in sales copy. No back of the…
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Beware the Pet Projects that Bite!
Internet marketing is as susceptible to trends and fads as any other niche. A couple of years ago it seemed almost every sales page featured a graphic that included a military gas mask. There were other testosterone fuelled macho images and even the products had names that included words like Sniper, Assassin and Bootcamp. Titles…