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The Extra Mile That Can Increase Sales
Ever bought something just because of the free bonus that was attached? Whether it’s a trial of some kind, or an extra product thrown in, people love getting value for money. This is why bonuses can sometimes convince a prospect that your product is worth the investment. In the information product marketplace, consumers have come…
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4 ways to increase income
Whether you are working online or offline, selling products or providing a service, are a one-man band or have business premises brimming with staff, there are four basic ways to grow a business. In no particular order, these are: 1. Get more customers Most people online probably think this means getting more people to your…
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Putting A Sales Video Together
A couple of weeks ago I outlined how I put together copy for a sales page. Following much the same approach I wrote a script for a sales video and only yesterday posted it live online. Now since the product has yet to be given Clickbank approval I won’t reveal it just yet, but I…
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The OptimizePress 2.0 Launch
Has your inbox taken a pounding this past week from all the marketers trying to promote OptimizePress 2.0? Well, brace yourself because it’s not over yet. Some marketers have asked their list what they should be offering as a bonus, so determined are they to get a piece of the action. Some have been posting…
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Copywriting – Guiding Your Prospects Through The Ten Gates
So this week my main task is to complete a first draft of the copy for my membership site sales letter. Copywriting is a massive subject in the direct response and internet marketing arena. You could enroll on several months long courses and then still spend years studying the subject. However here I want to…
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The simple marketing principle that won me an Oscar
Networking with local businesses has been an important part of building the web design part of our business over the past eight years. As part of this approach I joined a local BNI Chapter recently. The BNI (Business Network International) is designed to encourage business by regularly passing referrals, mainly between the members of local…
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Insights, contacts and reunions
In May I attended the Marketing With Alex Live event in London. At the time Alex offered to hold a smaller workshop later in the year. So last Saturday, after an early dash along the M4, I arrived at the Copthorne Hotel in Cardiff. There I met a number of internet marketers who are at…
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WordPress Plugins That Encourage Comments
One of the purposes of a blog is to encourage some interaction with the readers. This is usually in the form of comments which is why so many WordPress themes come with comment forms already setup. However there are some plugins that can improve the likelihood and value of commenting. Here I give some details…
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My Weekly Tasks – Anticipating Change As My Business Grows
I have a number of activities that I routinely do on a weekly schedule. However as I work on my membership site I’m trying to plan ahead so I can slot in the extra tasks I will need to complete when the site is live. So here’s a list of the things I do on…
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My Membership Site: First Steps
Having mind mapped an outline of the first six month’s content for my membership site it’s time to start building. One of the first things to organise is the graphics. Poor graphics can give a bad impression and dissuade people from joining so I’m outsourcing this particular task. I also want the PSD files and…