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Influence – Can I persuade you to take a look?
Last month I reviewed a book that described an approach to business I believe every entrepreneur should be aware of. Today I want to review another book, just in case you are short of ideas when asked what you want for Christmas! Influence – The Psychology of Persuasion by Robert Cialdini is a classic in…
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Does Online Traffic Equal Cash?
One of the potential benefits of generating traffic is the opportunity to monetise your traffic flow. It’s true that, like any business, without any customers you don’t get sales. It’s also true that the more people who see your products the more people there should be to buy them. However, contrary to what some so-called…
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The E-Myth revisited – what every entrepreneur should know
When I first heard about The E-Myth I thought it would be related to the latest advances in electronic technology. However the E stands for Entrepreneur and the myth in question is that the only way to build a business is to work harder and put in more hours. According to Michael Gerber the fundmental…
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Why you must focus and act, drown or stagnate
Earlier this year I read an email in which a marketer recommended those new to internet marketing ‘read everything you can online’ I couldn’t quite believe what I was reading. Does he know how much information is out there and how quickly it’s being added to? One hundred hours of video are uploaded to YouTube…
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How to Recruit Affiliates – A step by step process and a great opportunity
A couple of weeks ago I said I would let you know how I was recruiting and encouraging affiliates. My initial plan was to approach people who have a list in the internet marketing niche and encourage them to promote for me. However in the last week or so a new opportunity has arisen. More…
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Free Incentive – Are You Offering One?
I signed up to a webinar earlier this week. Nothing unusual in that, I probably attend quite a few each month. But I was struck this time by the use of free incentives to encourage me to spread the word and get more traffic to the webinar sign-up page. Attracting people to a site using…
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The Two Main Tasks Ahead
After weeks of playing about with OptimizePress, Wishlist Member, EVS, Camtasia and Audacity I’ve finally come to the last stages of preparing my products for release. They’re not quite ready yet, but I’m not far from the finish line. Earlier this week Clickbank approved my membership site, so now I have two products waiting in…
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7 points to check before submitting a sales video to Clickbank
A few weeks ago I outlined how I had put a sales video together. This week I want to look at what I have learned from the process of submitting the sales page to Clickbank for approval. I first submitted a sales page to Clickbank back in 2004. In those days the page was mostly…
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Get Away for Insight and Inspiration
This time last week I was preparing for the journey home after spending just over a week in France. We had spent ten days in the Loire valley. Usually when we are in this region we spend most of the time rushing around seeing the sites and visiting chateaus. This time was different however. Apart…