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Influence – Can I persuade you to take a look?
Last month I reviewed a book that described an approach to business I believe every entrepreneur should be aware of. Today I want to review another book, just in case you are short of ideas when asked what you want for Christmas! Influence – The Psychology of Persuasion by Robert Cialdini is a classic in…
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Does Online Traffic Equal Cash?
One of the potential benefits of generating traffic is the opportunity to monetise your traffic flow. It’s true that, like any business, without any customers you don’t get sales. It’s also true that the more people who see your products the more people there should be to buy them. However, contrary to what some so-called…
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The E-Myth revisited – what every entrepreneur should know
When I first heard about The E-Myth I thought it would be related to the latest advances in electronic technology. However the E stands for Entrepreneur and the myth in question is that the only way to build a business is to work harder and put in more hours. According to Michael Gerber the fundmental…
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Why you must focus and act, drown or stagnate
Earlier this year I read an email in which a marketer recommended those new to internet marketing ‘read everything you can online’ I couldn’t quite believe what I was reading. Does he know how much information is out there and how quickly it’s being added to? One hundred hours of video are uploaded to YouTube…
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The Two Main Tasks Ahead
After weeks of playing about with OptimizePress, Wishlist Member, EVS, Camtasia and Audacity I’ve finally come to the last stages of preparing my products for release. They’re not quite ready yet, but I’m not far from the finish line. Earlier this week Clickbank approved my membership site, so now I have two products waiting in…