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Marketing Summit UK2
I spent this past weekend in Manchester at the Marketing Summit UK 2. Having attended the very first one last year I had high hopes for this event and it didn’t let me down. Over the two days the presentations ranged from applying NLP to marketing and mindset, to the opportunities of Bitcoin. We were…
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Overcoming Setbacks
In light of my hoped-for launch date being abandoned it’s rather easy to fall into a deep well of despair. Hard work, opportunity and the chance to connect with others in this niche seem to have been wasted. At times like this it’s always helpful to look for some inspiration, some rays of hope that…
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Launch Aborted
One of the reasons I started this blog was to serve as some measure of inspiration for those trying to start their own online business. If you believe everything the so-called gurus tell you then starting online is an easy, unchallenging process that involves a minimum of work, creativity and discipline, and leads in a…
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A Quick Update
Just a quick update on progress. With the main product and upsell ready to go I’ve been working on the downsell part of the sales funnel. The first downsell is essentially the main product minus the video content. This is where it helps to think about upsells and downsells right from the start of product…
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Where to Step Into the Traffic Stream
If you’ve been reading anything about making money either online or offline you would have come across the idea of finding a flow of money and stepping in front of that flow. There’s a similar philosophy with traffic. Instead of creating traffic or diverting it, you get your site into the stream. This usually means…