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Create an Avatar to Focus Your Marketing
In the era of mass marketing it was difficult to target your audience. Newspaper and magazine advertising covered a large sector of the population and you had to hope that your target audience was amongst the readers. At this time even the Ford Motor Company didn’t have the resources to make their advertising efficient. The…
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Is Your Business Prepared for Disaster?
I once heard crisis management teams described as a group of people you invite into your business so they can scare the heck out of you. The fact is that even if your business is virtual it is still based in the physical world and susceptible to all sorts of disasters. The reason crisis management…
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Have a Clear Customer Journey
It’s the middle of summer for those of us in the northern hemisphere and the roads, rails and airways are probably at their busiest in terms of holiday traffic. Think about the last time you planned a holiday trip. Then think about the last time you thought about how your customers will move through your…
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What Can An Internet Marketer Do Without The Internet?
This week we are taking delivery of a new BT Hub. Hopefully this will mean a faster internet connection and an increase in productivity. However it does mean for a short period this week we will be unable to access the internet. This rarely happens and is usually because either 1) we suffer a power…
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Are You Optimising Traffic From This Email Message?
Emails offer a great opportunity to generate traffic to your website. The most common method is to include a link within the body of the message you are sending out, but there are other opportunities too. The most obvious is to include links to your blog, Facebook, and Twitter accounts after your signature at the…
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How to Get Your Readers On Elastic
There are a number of factors you can use to measure the success of a blog. One is the number of people that regularly return to the blog. As if they were on a piece of elastic. Unless you are well known and have a good reputation in your industry or niche you’ll have to…
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Jeff Walker’s Launch
Last month I reviewed a book that has since become a NY Times Best Seller: How The World Sees You. Today I’m going to review a book that had reached that position by the time I received it. Jeff Walker’s Launch was released at the beginning of June, but my copy took about a month…
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The Mindset For Generating Free Traffic
There are a number of methods to get traffic to your website that work quite quickly. Unfortunately many of these require a financial investment. The versatility of the internet means there are ways to get traffic without any financial cost, but it usually means you have to put in more time and effort. Even on…
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Deja Vu and the Sound of Success
A quick update this week. Recently I’ve been looking further ahead and trying to identify good topics for Kindle books. I purchased a course related to choosing Kindle niches and found that I already had access to a software that the course recommended: Ebook Niche Explorer. You put a keyword that’s related to a niche…