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More World Cup Lessons
Write some posts related to the World Cup, I thought. That’ll be topical here in England. Yeah, hoped it would last longer than two weeks though. So, here’s the last World Cup related post from me for a while! In last week’s post I looked at three ways the World Cup can teach us how…
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World Cup Lessons for Internet Marketers
So the World Cup has begun in Brazil and whether you have a team to follow or not there are still lessons to be learned from one of the top sporting tournaments in the world. Passion Football is probably the most popular sport on the entire planet. Across the globe supporters save their money, organise…
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Discover How the World Sees You at Your Best
Earlier this year I wrote a post about standing out from the crowd. One of the steps I mentioned was to be yourself and play to your strengths. The problem is we don’t always recognise our own strengths or know how to use them to our advantage. How the World Sees You is written by…
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Your Email List – What Do They Want?
Last week I looked at some of the metrics you can use to monitor your email campaigns. This week the results of a couple of surveys related to email marketing caught my attention. According to Direct Marketing Association UK email is the preferred method of communication for UK internet users. However, this doesn’t mean they…
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Email Metrics: What Should You Measure?
I have been working on my email sequences to run alongside the two products I hope to launch later this year. It’s something I have to keep leaving and returning to. I think the problem is I’m feeling intimidated, which is strange as it’s not the first time I have put an email sequence together.…
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The worst internet marketing advice
It’s important to get good advice when you’re starting a business. Unfortunately with everyone and anyone able to publish their opinions online there is no guarantee that what you will find is always the best advice. Here are some of the worst pieces of advice I’ve seen in recent years together with what I believe…
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Three ways to stand out online
As someone with practically zero presence online at the moment I’ve been thinking about how people in the internet marketing niche manage to stand out. I’m sure there are a number of factors. Here are three that I’ve identified. 1) the internet seems full of information and everyone sharing their ideas and opinions. Amongst this…
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Don’t be Everywhere Now, Stop Spreading Yourself so Thin and End Overwhelm
Last week I listened to a webinar that encouraged me to be “everywhere now”. The “be everywhere” idea says that you should try to be on as many platforms as possible to drive traffic. However, I don’t think this is necessarily the best advice. In fact, I believe it’s an example of the inappropriate advice…
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Is Your Traffic Informing Your Website?
Have you noticed how stores often change displays, move goods around, and put impulse items beside the checkouts? These changes are often the result of analysing customer traffic and studying behavioral patterns to understand how consumers shop. As a website owner, you need to study your visitor traffic as well in order to increase sales,…
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Should You Spin Articles?
Last week I wrote about the challenge of writing content. There are many traditional methods of meeting this challenge, including free association writing, the thesaurus, and using other people’s written work as inspiration. The development of software has enhanced some of these and even introduced some new options. One of the most popular is spinning.…