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Infomarketing – The 10 Commandments
Over the Easter weekend I found myself wondering if there could be 10 commandments for infomarketing. Yes, I know Moses is not connected to Easter, other than also being mentioned in the Bible, and Old Testament movies sneaking into the Easter weekend schedules. Anyway, here’s my attempt at some infomarketing commandments. What do you think?…
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Don’t Follow The Easter Egg Principle
So Easter is approaching and it’s that brief period in the year when we are encouraged to buy what I regard as a master stroke in marketing – the chocolate Easter egg. Bright, fancy packaging, often related to a treat or character that kids can identify, and probably less chocolate than you’d get if you…
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On Page SEO – Does Yours Need a Tune Up?
On page SEO today is a lot different from what it was just a few years ago. Today Google is looking for good quality content, good navigation, and a focus on helpful content rather than space given over to promotion and advertising. Social media has also become an increasingly important ranking factor. If you haven’t…
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How to outline content
Having an outline for your content ensures that you focus on the most important topics, present them in a useful manner, and achieve the objectives you want. It can prevent you wandering from the main focus of the content and prevent your readers, listeners, or viewers becoming bored or distracted. 1.Pick the Topic The first…
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One month gone – are you still on track?
So how did January work out? Hit all your targets? Have you completed 1/12th of your plan for this year? It’s about this time of year that New Year Resolutions are abandoned, business plans falter, and reality starts to peel away from the bright, upward course you had planned. So if you haven’t yet sat…