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Infomarketing – The 10 Commandments
Over the Easter weekend I found myself wondering if there could be 10 commandments for infomarketing. Yes, I know Moses is not connected to Easter, other than also being mentioned in the Bible, and Old Testament movies sneaking into the Easter weekend schedules. Anyway, here’s my attempt at some infomarketing commandments. What do you think?…
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Don’t Follow The Easter Egg Principle
So Easter is approaching and it’s that brief period in the year when we are encouraged to buy what I regard as a master stroke in marketing – the chocolate Easter egg. Bright, fancy packaging, often related to a treat or character that kids can identify, and probably less chocolate than you’d get if you…
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Is Your Site About To Disappear From Google?
In the last couple of years we have moved beyond the desktop/mobile tipping point. According to the UK Office for National Statistics 68% of adults used the Internet ‘on the go’ in the year to August 2014. Of those 58% used a mobile phone or smart phone, and 43% used a laptop or tablet.* As…
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Is Your Business Your Baby or Your Pet?
Are you growing your business as if it’s your baby or as if it’s your pet? A baby will initially be very dependent on it’s parents. You’ll have to do practically everything for it. As time goes on you’ll have it potty trained and teach it how to put it’s clothes on. The child will…
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On Page SEO – Does Yours Need a Tune Up?
On page SEO today is a lot different from what it was just a few years ago. Today Google is looking for good quality content, good navigation, and a focus on helpful content rather than space given over to promotion and advertising. Social media has also become an increasingly important ranking factor. If you haven’t…
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How to outline content
Having an outline for your content ensures that you focus on the most important topics, present them in a useful manner, and achieve the objectives you want. It can prevent you wandering from the main focus of the content and prevent your readers, listeners, or viewers becoming bored or distracted. 1.Pick the Topic The first…
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7 Steve Jobs Quotes an Internet Marketer Can Relate To
Steve Jobs would have been 60 today. I’m sure there are going to be many words written about his impact on the world of technology, his approach to innovation, and maybe even what he was like to work with. I don’t feel I’m qualified to comment on any of these, but over the years I…
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The 80% Approach
At only 35 pages The 80% Approach by Dan Sullivan is a deceptively short book, but it is built around an idea that can eliminate the paralysis of perfection and procrastination. I first heard of Dan Sullivan when I was a member of Alex Jeffrey’s Inner Circle a couple of years ago. Alex had signed…
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One month gone – are you still on track?
So how did January work out? Hit all your targets? Have you completed 1/12th of your plan for this year? It’s about this time of year that New Year Resolutions are abandoned, business plans falter, and reality starts to peel away from the bright, upward course you had planned. So if you haven’t yet sat…