Steve Jobs would have been 60 today. I’m sure there are going to be many words written about his impact on the world of technology, his approach to innovation, and maybe even what he was like to work with.

I don’t feel I’m qualified to comment on any of these, but over the years I have encountered a number of quotes Steve Jobs made that have resonated with me to some extent.

Below are seven Steve Jobs quotes and why they appeal to me. If you are trying to get to grips with marketing online they might offer some insight and encouragement to you too.

We’ll start with a quote that I’ll suggest everyone starting out in internet marketing should read. You know, that time when many around you won’t believe this is a way to make money.

“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”

There are many ways to make money online. The key is to find what works for you and what you enjoy doing.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

Once you’ve discovered what works and what you enjoy, the key is to focus. This next quote is particularly relevant if you have shiny object syndrome.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

Once you’ve started in the right direction for you, keep going. The next two quotes are particularly relevant.

“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.”

“You have to have a lot of passion for what you are doing because it is so hard…if you don’t, any rational person would give up.”

It has to be more than the lure of money that keeps you going. Direct your work so that what you do addresses a bigger cause.

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.”

It can be frustrating , but if you do it right internet marketing can be something you can be proud of when it comes to look back at what you’ve done with your time. This ‘bigger picture’ approach is summed up by what Steve Jobs said to John Sculley, then vice-president at PepsiCo, when trying to recruit him to Apple:

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”