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Persistence – How to nurture this important ability?
It can be argued that businesses don’t fail because of obstacles, they fail when they stop trying to overcome those obstacles. In my opinion one of the most important abilities an entrepreneur needs to be successful is persistence. The ability to keep going even in the face of repeated setbacks. Churchill once said “Success consists…
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3 Factors that influence pricing
If you plan to provide a product or service you will have to consider how much to charge. A facetious response to this would be “as much as possible”, but there are some factors that will limit the viable return you can get for your hard work. Here are three of them: Acceptable price range…
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YouTube guidelines – how to avoid getting your videos flagged
I read recently that an internet marketer I know had a video taken down by YouTube for allegedly inappropriate content. YouTube has a number of ground rules that you have to follow if you want to post videos on their site. Here are the most relevant ones if you are an internet marketer. Copyright Only…
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Your domain name – who controls it?
Your domain name is a vital part of your web presence, so it’s extremely important that you control it. It’s amazing how many people and businesses don’t! The person, company or entity that owns or holds a domain name is known as the Registrant. The web design part of my business has come across two…
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What is Creative Commons?
A creative commons licence can allow you to use content that has already been created and incorporate it into your own work. Anything that is created is automatically protected by copyright. That means every piece of audio, video and text content you see online is already protected, unless someone has waived the copyright. Copyright dictates…
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How to provide valuable content
Providing valuable content online helps build relationships and establish you as an authority. Provide useful content on a regular basis and your readers will see you as a helpful marketer rather than one who is always talking about yourself or your products. To get yourself in this position you first need to identify what information…
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How Trustworthy is a Trustmark?
When people shop online they should be checking the websites they visit for signs that they are trustworthy. A few years ago Econsultancy reported that a Cybersource survey found that 85% of UK online shoppers look for signs that the website they are considering buying from is secure. When visiting a website shoppers can check…
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EPC – The metric that could predict your success
There are a number of statistics or metrics you should know about your online business. One of the most important is called the Earnings Per Click (EPC). This tells you how much money you make for each unique visitor (‘click’) to reach your website or sales funnel. To calculate your EPC for a product you…
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Choose Yourself – A Review
Choose Yourself by James Altucher was written shortly after the recession and it shows. The impact of that economic event is seen as the point where the middle class start to die out, technology begins replacing you and it becomes obvious your employer never wanted you anyway. Essentially he is saying that a job is…
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Who needs willpower when you have Google Chrome?
Ever wished you had more time to get work done? Ever sat at the end of a working day and struggled to list your achievements since you fired up your computer that morning? For those of us who work online it’s often not a lack of time that holds us back but a lack of…