Over the Easter weekend I found myself wondering if there could be 10 commandments for infomarketing. Yes, I know Moses is not connected to Easter, other than also being mentioned in the Bible, and Old Testament movies sneaking into the Easter weekend schedules. Anyway, here’s my attempt at some infomarketing commandments. What do you think?
Thou shalt focus on your valuable message
Concentrate on the information you want to pass on. Don’t worry about whether you are good enough to produce a product. There are plenty of people you can hire to check grammar and spelling, plenty to get a video or audio presentation right. Make sure you are creating something your customers will find helpful and the rest will take care of itself.
Thou shalt be brisk
Decide on your product and get it done. Not so hastily that there are glaring errors and poor production values, but speedily enough to mean it’s still relevant to the market when it’s launched. No one wants a product that’s out of date when they buy it.
Thou shalt help your customers grow
Think about the journey your customers are on. What will they need to do first? What should they learn after that? Focus on how you can help your customers improve and progress and you’ll be able to plan your products, offers and bonuses so they are of greatest value to your market.
Thou shalt be a follower of rules
Once you have found something that works to grow your business set up a process that you can follow. This will give you confidence that what you are doing works and frees you up to think about the more creative parts of your business.
Thou shalt be usefully active
Don’t fall into the trap of doing tasks that don’t contribute to the growth of your business. Don’t be forever learning but not earning. Once you’ve learned something new act on it. Actively and regularly interact with your market. Don’t be passive when customers challenge you. Respond and aim to make improvements.
Thou shalt build lists
If you don’t have a list your business needs to start one. If you have one it should be growing. If it isn’t your income is likely to suffer. If it is growing look at how you can segment it to make it more targeted and profitable.
Thou shalt gather insights from your customers
Your customers are your greatest resource. Not sure what your next product should address? Ask your customers what they want. Not sure whether to create an ebook or a video series? Ask your customers. With the ability to run surveys online or even to just put a question to them there’s no need to guess how to get on in business.
Thou shalt use testimonials
Social proof is one of the most powerful ways to pursuade prospects to become customers. You can ask via email or, even better, you can ask for feedback via your blog, Twitter, Facebook or any other means of sharing their comments. It’s not just a matter of collecting testimonials, you have to spread the word of your customer.
Thou shalt develop and improve
The internet is growing and developing so quickly that it seems there are new methods and opportunities appearing all the time. As each new means of generating traffic, spreading your marketing message or selling products appears there are often other additions that can be incorporated. New methods often spawn new software or new ways of using old resources. One of the challenges is to keep up to date without being overwhelmed. If you cannot you are bound to fall behind.
Thou shalt persevere
The only way to fail is to give up. You won’t succeed if you don’t stay in the struggle. Creating products and marketing keeps you in the game. Just by remaining a participant you are beating the vast numbers who give up.
So, those are the ten commandments that occurred to me. The original 10 commandments seemed to focus on images, coveting, and forbidding things. Have I been distracted from better options while writing my list? I’m sure there are more, so did I miss any important ones?