Infomarketing – The 10 Commandments

Ten CommandmentsOver the Easter weekend I found myself wondering if there could be 10 commandments for infomarketing. Yes, I know Moses is not connected to Easter, other than also being mentioned in the Bible, and Old Testament movies sneaking into the Easter weekend schedules. Anyway, here’s my attempt at some infomarketing commandments. What do you think?

Thou shalt focus on your valuable message

Concentrate on the information you want to pass on. Don’t worry about whether you are good enough to produce a product. There are plenty of people you can hire to check grammar and spelling, plenty to get a video or audio presentation right. Make sure you are creating something your customers will find helpful and the rest will take care of itself.

Thou shalt be brisk

Decide on your product and get it done. Not so hastily that there are glaring errors and poor production values, but speedily enough to mean it’s still relevant to the market when it’s launched. No one wants a product that’s out of date when they buy it.

Thou shalt help your customers grow

Think about the journey your customers are on. What will they need to do first? What should they learn after that? Focus on how you can help your customers improve and progress and you’ll be able to plan your products, offers and bonuses so they are of greatest value to your market.

Thou shalt be a follower of rules

Once you have found something that works to grow your business set up a process that you can follow. This will give you confidence that what you are doing works and frees you up to think about the more creative parts of your business.

Thou shalt be usefully active

Don’t fall into the trap of doing tasks that don’t contribute to the growth of your business. Don’t be forever learning but not earning. Once you’ve learned something new act on it. Actively and regularly interact with your market. Don’t be passive when customers challenge you. Respond and aim to make improvements.

Thou shalt build lists

If you don’t have a list your business needs to start one. If you have one it should be growing. If it isn’t your income is likely to suffer. If it is growing look at how you can segment it to make it more targeted and profitable.

Thou shalt gather insights from your customers

Your customers are your greatest resource. Not sure what your next product should address? Ask your customers what they want. Not sure whether to create an ebook or a video series? Ask your customers. With the ability to run surveys online or even to just put a question to them there’s no need to guess how to get on in business.

Thou shalt use testimonials

Social proof is one of the most powerful ways to pursuade prospects to become customers. You can ask via email or, even better, you can ask for feedback via your blog, Twitter, Facebook or any other means of sharing their comments. It’s not just a matter of collecting testimonials, you have to spread the word of your customer.

Thou shalt develop and improve

The internet is growing and developing so quickly that it seems there are new methods and opportunities appearing all the time. As each new means of generating traffic, spreading your marketing message or selling products appears there are often other additions that can be incorporated. New methods often spawn new software or new ways of using old resources. One of the challenges is to keep up to date without being overwhelmed. If you cannot you are bound to fall behind.

Thou shalt persevere

The only way to fail is to give up. You won’t succeed if you don’t stay in the struggle. Creating products and marketing keeps you in the game. Just by remaining a participant you are beating the vast numbers who give up.

So, those are the ten commandments that occurred to me. The original 10 commandments seemed to focus on images, coveting, and forbidding things. Have I been distracted from better options while writing my list? I’m sure there are more, so did I miss any important ones?

Join the Conversation


  1. Brilliant post David. Very helpful and relevant to online business. I am particularly touched by the ‘follower of rules’. This is an area that I need to work on. In fact there are so many areas I need to work on. Nonetheless, nice touch on this post! 🙂

    1. Thanks Sandy. I also have many areas I need to work on. I think it’s a case of remembering how we’re supposed to eat an elephant and just keep working.

  2. What a great post David,

    A brilliant example of applying “what’s going on in the world” to your Internet business – a technique that helps me get a lot of the ideas for my posts.

    You’ve highlighted some areas I know I need to work on. I’ve gone the “eBook” route to building my list and my business and you’ve reminded me that this does need perseverance, but it’s a foundation you can build on over time. So thanks for your encouragement.

    I appreciate the “be usefully active” and “be brisk” nudge. I also find it so easy to get bogged down in perfection, when I should just do it!

    Enjoy the rest of your week, Joy

  3. Great post and advice David on what many people could do with when they first get started online…its a minefield out here.

    The volume of information that is available to filter out the noise and having a daily routine is the biggest challenge I face with being consistent.

    1. Thanks Deb. It’s taken me a while to get to a daily routine I think works. If you haven’t read The One Thing by Gary Keller it might be worth you taking a look, or at least Google some reviews/summaries. It may help you with the volume of information as well as a daily routine.

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