One of the potential benefits of generating traffic is the opportunity to monetise your traffic flow.

It’s true that, like any business, without any customers you don’t get sales. It’s also true that the more people who see your products the more people there should be to buy them.

However, contrary to what some so-called experts may imply, generating more traffic does not make it inevitable that you will make money. Traffic does not equal profit.

An online shop is like any real world shop. Not everyone that goes in will buy. Not even increasing the number coming in to browse the merchandise will guarantee that more people will buy. Getting visitors to buy depends on the visitors themselves and other factors inside the shop, not just how many pass through the entrance.

The visitors have to be potentially interested in what you are offering. It’s no use driving freebie seekers if you are hoping to make sales. If your visitors are interested in purchasing you need to make the buying process as easy as possible.

Traffic and a method of converting visitors to customers is what equals profit. It’s this second element of making money that is often not mentioned, especially by those selling ways of getting more traffic on the internet.