Earlier this year I read an email in which a marketer recommended those new to internet marketing ‘read everything you can online’

I couldn’t quite believe what I was reading. Does he know how much information is out there and how quickly it’s being added to? One hundred hours of video are uploaded to YouTube every minute and even according to last years statistics every minute will also see 571 new web sites created, 347 new WordPress blog posts published and over 3,000 new photos added to Flicka. (See http://www.visualnews.com/2012/06/19/how-much-data-created-every-minute/?view=infographic).

There’s no reason to believe these figures have dropped during 2013.

With more people becoming active online there are going to be more articles, case studies and reports to read. Trying to read everything you can online would be as foolhardy as attempting to drink from a fire hose!

Information overwhelm is a common experience for those entering internet marketing. The problem with the avalanche of information out there is that our ability to process it has become inadequate. The challenge is not to read everything available. It is to narrow down where you get the information from.

You need to know which part of internet marketing you want to focus on and stay with it.

However, the sheer volume of information is not the only problem. For many new to internet marketing, learning can become an appealing comfort zone. If you postpone taking action because there’s something more to learn you never run the risk of failing. So you become a perpetual student, never taking action, never progressing.

The solution is to focus and act. If you don’t you’ll eventually drown in all the information out there or stagnate from lack of action.