A few weeks ago I outlined how I had put a sales video together. This week I want to look at what I have learned from the process of submitting the sales page to Clickbank for approval.
I first submitted a sales page to Clickbank back in 2004. In those days the page was mostly text. Today sales pages are probably more likely to contain a video. Whichever medium you are using to present your offer you must check the following:
Can you back up your claims?
You must be able to substantiate any claims you make. Clickbank will not necessarily ask for any proof, but you must have it available if a private litigant, the FTC or other agency asks for it.
Is it really as easy as you say?
Clickbank will not allow any statements that misrepresent the effort involved in making a product work. This means you must not suggest the product is easier to use than it really is. So don’t claim it’s a two-step process when it’s more complex than that, or say that it’s software that can make money after just entering a couple of keywords.
Have you said how it’s done?
Recently Clickbank has begun disallowing ‘blind offers’. These are pitches that do not give any details about how a product will do what is claimed. This is particularly the case in the internet marketing and make money online niches. So check that your sales copy gives clear details on the techniques or tactics the product uses or teaches to achieve the results you are promising.
Is there a script?
Although you will be providing the URL for your sales page so that Clickbank can check your sales video they will often ask for the script. You can add this as an attachment when you submit your product.
Is it easy for them to check?
Clickbank need any sales video to be pausable, so make sure you have set it up with this feature. You may have set up a delayed payment button, i.e. one that appears after the video has played for a certain amount of time. If this is the case Clickbank will want you to disable the feature so that it is constantly displayed while they check your product. You can reactivate the feature once your product has been approved.
Is the price clear?
Although you will probably be mentioning and displaying the price of your product in the video Clickbank need you to display the price near the buy button. If you are selling a recurring billing product like a monthly membership, the rebill schedule and pricing must also be displayed clearly. Give these details using a font that is size 12 or larger and in a colour that contrasts with the background.
Is the standard text in place?
Clickbank will insist that there is a copy of a standard paragraph on your sales page describing their role in the sale of your product. They will also need a short sentence on the Thank You page telling the customer their credit card statement will show a charge from CLKBANK*COM.
There are a number of other factors that have to be correctly in place. Your product has to be complete and of a certain standard, links have to work correctly and you will need to set up and test a payment form, but if you address the above you’ll save yourself some time getting your product approved by Clickbank.