David Wildash

Category: Business

  • The E-Myth revisited – what every entrepreneur should know

    When I first heard about The E-Myth I thought it would be related to the latest advances in electronic technology. However the E stands for Entrepreneur and the myth in question is that the only way to build a business is to work harder and put in more hours. According to Michael Gerber the fundmental…

  • Free Incentive – Are You Offering One?

    I signed up to a webinar earlier this week. Nothing unusual in that, I probably attend quite a few each month. But I was struck this time by the use of free incentives to encourage me to spread the word and get more traffic to the webinar sign-up page. Attracting people to a site using…

  • 7 points to check before submitting a sales video to Clickbank

    A few weeks ago I outlined how I had put a sales video together. This week I want to look at what I have learned from the process of submitting the sales page to Clickbank for approval. I first submitted a sales page to Clickbank back in 2004. In those days the page was mostly…

  • The Extra Mile That Can Increase Sales

    Ever bought something just because of the free bonus that was attached? Whether it’s a trial of some kind, or an extra product thrown in, people love getting value for money. This is why bonuses can sometimes convince a prospect that your product is worth the investment. In the information product marketplace, consumers have come…

  • 4 ways to increase income

    Whether you are working online or offline, selling products or providing a service, are a one-man band or have business premises brimming with staff, there are four basic ways to grow a business. In no particular order, these are: 1. Get more customers Most people online probably think this means getting more people to your…

  • The OptimizePress 2.0 Launch

    Has your inbox taken a pounding this past week from all the marketers trying to promote OptimizePress 2.0? Well, brace yourself because it’s not over yet. Some marketers have asked their list what they should be offering as a bonus, so determined are they to get a piece of the action. Some have been posting…

  • The simple marketing principle that won me an Oscar

    Networking with local businesses has been an important part of building the web design part of our business over the past eight years. As part of this approach I joined a local BNI Chapter recently. The BNI (Business Network International) is designed to encourage business by regularly passing referrals, mainly between the members of local…

  • Leverage Your Strengths and Manage Your Weaknesses

    It seems to me that most education systems around the world encourage us to focus on our weaknesses and try to improve them and not play to our strengths. If you have your own business you are the one making the rules and so can use a different approach. You can set up your business…

  • Looking beyond my first product

    With my first internet marketing product awaiting approval by Clickbank it’s time to give further thought to what comes next. Established wisdom says that it should be some form of backend, another product I can offer those who have already bought my first. There are several possibilities, but essentially there are three main options. A…

  • Abandon the Keyboard and Get Out There!

    Last weekend I was in Manchester, England to attend the Marketing Summit UK. For two days we were treated to presentations on how to build businesses in solo ads, software creation and niche marketing. We were also given insights into launching a product and the use of language in sales copy. No back of the…