David Wildash

Category: Business

  • Beware the Pet Projects that Bite!

    Internet marketing is as susceptible to trends and fads as any other niche. A couple of years ago it seemed almost every sales page featured a graphic that included a military gas mask. There were other testosterone fuelled macho images and even the products had names that included words like Sniper, Assassin and Bootcamp. Titles…

  • Decisions When Building Your Product: To Ponder or to Pass?

    A successful business is built on good decisions. Like the foundations of a house, decisions can affect the future stability and resilience of the whole structure. This is why sometimes it can be so difficult to make a decision. Knowing that choosing to follow one path in favour of many others can have far reaching…

  • A Deadline Should be Like a Birthday

    This week I’m 50 (well not 50 as much as 8 with 42 years experience, most of it forgotten). Which started me thinking about how we should treat deadlines like birthdays. No, not having only one per year, but having planned one being determined to make it happen. One year my son wanted to have…

  • Planning Your Year Ahead

    In my last post I outlined how you could review this year and plan for the next, producing a list of actions designed to help you reach your targets. Today I want to outline a way to plan the year ahead and ensure you fit in all the actions you want to take. To do…

  • This is for You if You Don’t Review

    It’s the time of year for reviews. This is usually when we are reminded of what has happened in the last twelve months in the worlds of politics, sport and music. Yet how many of us perform a review of our own? If this is something you don’t usually do for your business let me…

  • Director’s Cut or Blooper Reel?

    I can understand why there’s so much hype in internet marketing. The need to stand out from the crowd has become greater and harder to do and this has lead to claims getting wilder and more exaggerated. But understanding it doesn’t mean I agree it’s the best way to go. Unfortunately I seem to be…

  • Profit Hacks – An Opportunity to Learn to Launch

    If you don’t recognise the diagram here it may be time to stand back and take a good look at your business. It comes from the Internet Business Manifesto, a report issued some years ago by Rich Schefren. It essentially shows how the majority of internet businesses are organized, with too many tasks being handled…

  • Two Resources to Speed up Your Writing

    When I first started in internet marketing back in 2004 there was a lot to do. Even after researching and writing my first ebook I still had to setup a website, open a Clickbank account and drive traffic. There was search engine optimisation to setup and there were articles to write. Although it was all…

  • What Use Is Unmeasured Failure?

    See what I’m doing with the title here? Most internet marketers put a positive spin on everything and give the impression that their efforts always go to plan. Every product makes their customers thousands, all of their email campaigns get excellent responses and their productivity and income are on a continual upward trend. Meanwhile in…

  • An Important Business Lesson From a Cooker

    Is your online business hiding an Achilles’ Heel? A weakness buried deep in its setup that can bring the whole thing to a grinding halt? I’m asking because after 16 years of loyal service our cooker finally died this week. In all that time we only had to replace one oven thermostat. You’d think it…