Solve Big Problems And Test New Ideas With A Quick Sprint

Sprint bookSprint by Jake Knapp, John Zeratsky and Braden Kowitz reveals a process that focuses on making very rapid design and product improvements by focusing on a specific project for a period of one week. The book says it is a method “to solve big problems, test new ideas, get more done, and do it faster.”

The book is based on the “design sprint”, a five day problem solving process that Jake Knapp created while working at Google. His ‘sprints’ were used on Google Search, Chrome and Google X. Jake then joined Google Ventures, a part of Google that invests in startups and then grows them into successful companies. It was there that he met his co-authors Braden Kowitz and John Zeratsky, who had worked on products like YouTube, Gmail and Google Trends. Together they have run over 100 sprints with their portfolio companies and this book claims to be the distillation of those experiences.

I’ll admit I wasn’t sure if I should spend time reading this book. It was based on a method used by companies and requires a team of up to seven people. However, this includes a number of experts, including a finance expert who knows the finances of your business, a marketing expert familiar with your competitive environment, and someone familiar with your customers. If you run a solo or low employee business you are probably those experts anyway. So I decided to ignore the big company aspects and just concentrate on the process.

For many businesses the traditional method of approaching a problem is to research a market to uncover insights into the products or services they could offer, then develop and test the solutions. In the ‘sprint’ approach you design a prototype first, then test it to uncover more insights. You learn by testing rapidly built prototypes first, not by focus groups and surveys.

Esentially the first three days are spent working through ideas and solutions, day four is spent on prototyping, and on day five you stage a user test. So within one week you solve the problem conceptually and create a prototype.

The book breaks this process down further. The ‘sprint’ runs from Monday to Friday, but I’m going to present it in terms of days. Each day starts at 10am and runs to 5pm with lunch and breaks between sessions, but if you’re a solopreneur or don’t have to round up and coordinate a lot of people you can follow your own timetable.

Day 1: You start by creating a path for the sprint week. Start with the end in mind and identify the goal you want to achieve by the end of the fifth day. What would success look like? What problem(s) would achieving the goal solve? What answers do you need?

Day 2: Start finding solutions by reviewing what’s already on the table. Consider which of the existing possible solutions you can remix and improve. The core principle of design thinking is that “all design is redesign”. So each member of the team (or just you, if you are working alone) works individually to create redesign variations and then creates a rough ‘sketch prototype’ of their preferred remix. The goal for this day is to produce these sketch prototypes ready for the next day.

DAY 3: In the morning, the team (or just you) critiques the sketch prototypes, selects those most likely to succeed and decides which one to progress or which ones to combine and progress. This is done using a voting process involving coloured stickers placed on the sketches. Next you turn the winning sketch into a customer storyboard that outlines the steps from product discovery to purchase, use and disposal.

Day 4: You adopt a “fake it till you make it” philosophy and convert the storyboard into a realistic prototype that you can present to a customer and learn from their feedback. It doesn’t have to be a finished product, it’s a prototype. So you can use Powerpoint, Keynote or a word processor to summarise a digital product, or outline a sales page. You could create a prototype advertisement or even build a rough webpage to send people to. Alternatively produce some prototype packaging or a brochure related to your product or service.

Day 5: It’s test day. Share your prototype with customers and record their reactions. The authors suggest you get the prototype to five customers as that number will probably identify around 80% of all problems. Collect feedback with followup questions and combine the answers with your observations and customer comments to get an early insight into how end users will see the product or service. If feedback is favourable you can get an idea of how successful your solution might be. You’ll also get an idea of what and how to improve.

So what insights can we take from this process?

  • Take time to map out the problem and decide on the goal you are aiming for.
  • If you are working as a team it’s best to work independently to come up with possible solutions instead of brainstorming as a group. Then present the options, discuss, vote, then optimise.
  • The quick development and voting aspects of the process stop progress being held up by endless debates and deferring decisions.
  • Develop a quick and easy prototype that you can immediately show a few customers.
  • Once your customers have seen your prototype observe their reactions and get feedback so you can learn, adapt and optimise.

In summary, if your product or service is fairly straightforward ‘sprints’ can help move you forward quickly and give you the chance to fix obvious issues at an early stage.

If you’re interested in taking a closer look at this process you’ll find the book at http://www.thesprintbook.com. There are also free resources, including slides and pdfs, and there’s a bonus pack available too.

Finding It Hard To Take Action? Try The 10 X Rule

Front cover of 10X RuleThe basic premise of the 10 X Rule by Grant Cardone is if you multiply by ten times what you believe is possible in your life and consequently multiply by ten the actions you are willing to take you are more likely to make that vision a reality.

Cardone suggests there are four ways we can approach life and problems: decide to not take action, want to act but retreat and avoid taking action, do what most people do and take normal levels of action, or take massive action.

Another element of your success you can increase ten times is your goals. Check your goals daily and set them beyond what you think you can do.  They need to be inspirational enough for you to want to revisit them daily. If you choose goals that are too unambitious and easy to achieve you will not be sufficiently excited, inspired, and motivated to achieve what is possible. If you set an ordinary level goal and then increase it by a factor of ten, you may not reach that but you will achieve far more than you originally aimed to. Setting a bigger goal means you will be more likely to focus and invest more time and effort in achieving the goal.

Fear stops people taking action. It feeds on time. If you are anxious about taking action the longer you do not address the problem and delay taking action the more anxiety you will feel. The solution is to take action as soon as possible. Starve the fear. Don’t give it the time it needs to grow.  Whenever you feel like avoiding something go straight for it instead and get it done.

Cardone also mentions the tortoise and hare fable. The tortoise wins because it was persistent, but the hare would have completed the race if it had maintained the effort. Cordone asks what if there was a creature that can start strong and sustain that level of effort. Such a creature would have speed and persistence and would have won the race. Becoming such a creature means looking after your nutrition and your sleep routine so that you have enough energy to start strong the next day and the next.

If you’re wondering how you can set goals that make you motivated to achieve more the 10 X Rule may have the approach you’re looking for. It doesn’t have all the answers, but it can get you thinking about how to get yourself to take action.

Who needs willpower when you have Google Chrome?

Ever wished you had more time to get work done? Ever sat at the end of a working day and struggled to list your achievements since you fired up your computer that morning?

For those of us who work online it’s often not a lack of time that holds us back but a lack of focus. It’s been said that there is no such thing as time management, because you cannot affect time. Instead it’s all about self management.

This requires focus and willpower, and I can’t beleieve I’m the only one who has read this far without a slight pang of guilt creeping in. The problem is focus and willpower are difficult to sustain.

So many tasks, yet so many distractions.

If wandering off down digital rabbit holes or flying off at cyber tangents is a recurring problem perhaps you should consider some of the software solutions available.

Stayfocusd is a Google Chrome extension that limits the time you spend on websites. Identify the websites you want restricted and the amount of time you will allow yourself to spend on them. Program these details into Stayfocused and once your alloted time has expired your chosen sites will be blocked for the rest of the day.

If you use Firefox LeechBlock is an add-on that works in a similar way.

So that’s the artificial willpower in place, but what about the focus? The danger is that you will eventually rebel against your self-imposed restrictions and deactivate the artificial help.

This is where Timewarp could be a better solution. Instead of brutally ceasing access to a site this Chrome extension interrupts your wayward surfing with a motivating quote, a reminder of how long you’ve been on a site, or by redirecting you to a site where you can be more productive. It’s a gentler approach that gives you the chance to realise where your focus should be and how you should be spending your time.

So if you regularly fritter away your time on Facebook, loiter on LinkedIn, procrastinate on Pinterest, tarry on Twitter, waste time on Wikipedia, or play around on poker sites,(or spend too long looking for alliterations for blog posts) these could be part of the solution.

Do you know of any other solutions that can improve productivity at the computer? Let us know in the comments below.

7 Tips for Creating Content

One of the challenges of producing content is to always have something to write. But what can you do when your mind has gone blank and you seem to have no inspiration at all? Even the best authors suffer writer’s block.

Luckily there are some strategies you can use to overcome this problem.

1. Have a list of topics

Brainstorm the topics you could create content for. If your content is built around a niche or business start with the core elements.

For example if you were writing about getting traffic to a website your core topics might be SEO and social media.

Then break down the core topics further. Using the example above you could list the different SEO methods and the different social media platforms.

Keep breaking down the topics until you have between ten and twenty. Now you have a list of topics you may want to address in your content.

2. Have a Content Creation Calendar

Having identified the topics you could write about you may want to schedule them. Consider when it might be a good time to release the content you can produce. Could they be tied to an event that happens at a certain time of year? Is there an anniversary that would make your content more relevant? If you are creating content to help with marketing you will want to make sure you know release dates for relevant products.

Enter all the dates you identify then look at how your other topics can slot in too. This way you can develop a calendar of topics that you would like to publish on or near specific dates. Once you have entered your topics into a calendar you won’t have to spend as much time thinking of what to write about when the time comes. Now you’ll know what you want to write in advance and be able to give yourself more time to produce the content.

One of the best places to use this strategy is with blog posts, especially if you plan to post several times a week. I have applied both the above steps to this blog and use an Editorial Calendar plugin to help organise my blog posts in advance.

3. Put out a Call for Inspiration

You probably know a range of people who can help you. People who share your interests, others who also create content in your niche, and people who you regard as experts. Ask them for ideas.

If you don’t have a number of people like this you can ask I suggest you look for a Facebook Group or forum that’s related to your niche. It’s important to have support, and not just when you can’t think of ideas for content.

For those who have a list of customers or prospects you can ask them what they would want to read about. If you don’t have an email list perhaps you have followers on Twitter, fans on Facebook or readers who comment on your blog. Ask them to suggest a topic or a number of topics that they are interested in learning more about.

Collate the results and apply them to suggestion 2 above.

4. Share Your Know-How

When you can’t decide on a topic try thinking of an experience you can share. There’s a difference between a topic that’s written in a dry, almost textbook style and one that includes your own personal experience.

Write about the difficulties you overcame and any tips you picked up while actually working through a problem or challenge. Such content can inspire your readers, be more helpful, and help establish your authority in the subject.

5. Respond to a Current Topic

Try to keep up to date with your niche. One of the best ways to do this online is to subscribe to a number of RSS feeds and keep them organised.

If you don’t have an account at Feedly.com or a similar service I suggest you set one up and start looking for sites that can help keep you well informed. You’ll be able to see the latest developments in one place and perhaps get some inspiration for content.

6. Just Write

Another thing you can try is to just start writing until inspiration comes. Just like exercising a muscle can lead to improvement so perhaps a period of intense writing can lead to some useable content.

The idea is to just start writing and not stop. If you get stuck just write down mtcmtcmtc (more to come) until you can think of what to write. Alternatively you can write stream of consciousness, for example ‘I’ve run out of things to write. Exhausted, depleted. Can’t think of other words to describe it. I can’t seem to think. This is so frustrating. I wish I’d never read that David Wildash post. What can I write about next?’ and so on.

Just keep writing until you get yourself back on track. Eventually, you’ll have trained yourself to keep going, and will be better at dealing with writer’s block.

7. Take a Break

Sometimes the best thing is to just take a break. Don’t underestimate the wonderful power of the subconscious. Even when you’re not actively thinking about something your subconscious seems to stay on the case.

So step away from the blank screen with its angrily flashing cursor and go do something else for a while. Make a cup of coffee, do some exercises, read some fiction. Decide in advance what you could do that would be a complete break but that you could complete in a half hour or less.

When you return to your computer try starting at a different point to the one you left. Start at a point that you will find easiest. Remember when you took exams and the teachers told you to start with an easy question just to get yourself started?

Perhaps you could write a summary to the piece, recount a relevant familiar event, or write a section you have a strong opinion about.

As I wrote at the start of the post, even the best authors have experienced problems producing content. If I could summarise the above tips it would be to be prepared for when your idea bank dries up. Have a reservoir you can go to and you should find the experience shorter lived and less frustrating.

What Can An Internet Marketer Do Without The Internet?

This week we are taking delivery of a new BT Hub. Hopefully this will mean a faster internet connection and an increase in productivity. However it does mean for a short period this week we will be unable to access the internet.

This rarely happens and is usually because either 1) we suffer a power cut because some overenthusiastic workman has put his pickaxe through a cable whilst repairing a road or pavement, or 2) the connection at the top of a nearby telegraph pole has corroded again.

These are usually unplanned incidents, but this week is different. So I started wondering what I could do whilst being online was not an option. I have come up with the following list:

1. Plan ahead. I could start with all the things I want to do when we reconnect to the internet. This way I could make up for lost time. If there were a power cut I could extend this to reviewing my plans for the next 90 days. I do most of my planning on paper anyway, so this is an obvious option.

2. I could read a book. If I have a charged, portable device handy it could be a Kindle book. Alternatively it could be one of those traditional, tactile paper based books that isn’t dependent on battery charge.

3. Staying with battery powered devices, I could listen to a radio or use my smart phone to do some wordprocessing.

4. I could use another battery powered device and use my phone or camera to take some pictures. But that’s as far as I could get. I’ll have to save captions, resizing for my blog or Facebook, photoshopping and uploading till later.

5. I could get into my car and drive to a local wifi-offering establishment and use my phone or laptop to surf from there. If dealing with a power cut I would have to drive out of the effected area before this could be an option.

6. I could have a snack. Not the best option, but sometimes the biscuit tin is hard to ignore.

7. I could do some exercise. Go for a walk, push-ups, yoga, or a bike ride. It can’t hurt to do something to get in shape, especially after those biscuits!

The basic message is even if you are based at home and usually spend your working hours at a PC or Mac don’t base all your work on static electronic devices. Keep your mobile devices synched and don’t completely eliminate paperwork from your business.

There is also an eighth option. Often we become overwhelmed by the amount of work we set ourselves. Perhaps if our connections to the outside world are severed we should just take the opportunity of a break and take a well deserved rest.

Deja Vu and the Sound of Success

A quick update this week. Recently I’ve been looking further ahead and trying to identify good topics for Kindle books. I purchased a course related to choosing Kindle niches and found that I already had access to a software that the course recommended: Ebook Niche Explorer.

You put a keyword that’s related to a niche into the software and it gives you a number of stats that indicate whether the niche is potentially profitable. It takes the prices of books on Amazon that are in that niche and their sales ranks to give the estimated sales and estimated monthly income. To make it easier to judge whether the niche is worth pursuing there is a traffic light system where red means don’t bother and green means yes, go for this niche.

Watching a demo video I saw several keywords highlight some good niches. Unfortunately they were not ones I would care to enter. I’m uncomfortable with medical and fitness related niches as these are not areas in which I have any expertise and wouldn’t want to contemplate the potential for damage. I avoid financial niches for the same reason. So, having watched the training I started to enter keywords related to niches I feel I can contribute to.

Unfortunately as I entered keyword after keyword I never found a niche that produced a green result. After a while I began to get a sense of deja vu.

This was just like the bad old days last decade when some internet marketer would say you only had to enter some keywords into the Google Keyword Tool to find ones that fit into the sweet spot where you could get tons of traffic if only you incorporated the words into your website. So I would sit at my computer for hours at a time until I began to suspect the only words that did fit the criteria were the ones shown in the expensive course I had bought.

So, I’ve abandoned this course of action for now. Perhaps it’s yet another example where watching what the experts produce is going to be more helpful than following a method from a course.

I’ve also been working on a Kindle book about list building. Unfortunately I decided to try a new method I have found which involves taking multiple pieces of PLR material and combining them to make a Kindle book.

Amazon banned the use of PLR material some time ago, but I had found a course that shows how you can still use it without upsetting Amazon. Part of the process involves spinning the PLR material for use on Kindle.

Spinning in this context is changing the words in a piece of text to create a different version.

I’ve trialed spinning software before and was so unimpressed that I’ve never used it again until now. I’ve even found some of my own articles written years ago that have been mangled by others putting it through spinning software. However I thought it possible that the process had improved over the years and so was worth another try.

The problem is I haven’t been able to discover how Amazon decides whether a Kindle book contains PLR. How far from the PLR material must it be for it to be accepted? So how good does the spinning have to be?

Unable to answer these questions to my satisfaction I’ve decided to abandon this method too. Deja vu again as I decide spinning still isn’t good enough. Or perhaps it was more a failure of nerve. With the threat of being banned by Amazon as a consequence, I’d rather be too cautious than too relaxed.

On a more positive note I have also been trying working with background music. Usually I find it too distracting, probably because I listen to the wrong type of music. So I went to YouTube and searched for ‘best music to work to’.

The first couple of days it seemed to be working. I stuck to tasks and was completing a number of repetitive jobs, but after a while it became too distracting or wasn’t to my taste. Then I found recordings of ambient noise, usually sci-fi related. The most effective ones for me have been the Enterprise engine from the 2009 Star Trek Movie and the sound aboard Discovery from 2001 (though I couldn’t get my garage doors to open while it was playing).

Give it a go if you think it may help. You might also take a look at www.focusatwill.com. It plays music that gets you into a better flow of concentration and is based on the findings of neuroscience. There’s a music library to choose from and you can set the length the music plays for, so it’s useful if you work in set blocks of time.

A Trick That Can Speed Up Your Writing

spell and grammar checked textIf you are a content creator one of the biggest challenges is to remain productive. When writing articles or any piece of written content I used to edit as I went along. This is not the quickest way to produce content.

The temptation to correct errors as you write will slow you down. It’s far better to complete the content as a first draft and then edit it.

If you’re writing in a word processor it will often highlight any spelling or grammatical errors as they occur. This can become distracting, interrupt your flow, persuade you to correct errors as you go and easily double the time you spend on a piece of written content.

One solution is to turn off the spelling and grammar check. If you’re using MS Word you can do this as follows.

MS Word File tab  Click on the file tab and select options.

 

 

 

 

 

 

From the options menu select proofing.

MS Word Proofing window
Tick (or check, depending on which side of the Atlantic you live) the bottom two boxes and then click the OK button.

This will have disabled the spelling and grammar checks and you can now use Word without those distracting red and green underlines appearing. This should make it easier to fluently produce content without being tempted to stop and edit what you have written.

When you want to start editing your piece of work simply return to the proofing window and untick (or uncheck) the bottom two boxes and click the OK button.

If you often find yourself stopping to correct errors and interrupting the flow of your writing try this little trick and see how it can improve your productivity.

Map Your Way to Success

BlogMindMap I probably first came across the idea of representing facts in the form of a diagram when I was at school studying for my A levels. However, then it was about organising somebody else’s information so that it would be easier to understand or recall. Information contained in a textbook or from a teacher.

At the time I didn’t find it easy to translate information to a diagram. I also don’t feel that I think in a way that made it easy for me to create my own mind maps or concept maps. I believe I’m more a logical, linear thinker than an arty drawy type and tended to create lists instead. Yet I often imagine things spacially and I’m quite good translating what’s on a map into the real world or imagining things like atoms or planets in orbit as a moving animation.

Decades later I came across the idea of using mind maps in internet marketing. However it was probably this initial difficulty of creating concept maps that made me resist the idea of using a diagram to organise my own information, my own thoughts and plans.

The turning point came when I saw some presentations by Alex Jeffreys. He would organise the content of his presentation in a mind map and then talk his way through it. This seemed so much quicker and easier than writing out a full script that I decided to try it for myself.

I used a mind map to create the free ebook that you can see to the top right of this page. I simply started with a central topic which was the main theme of the book and then added subtopics or branches as I thought of them. The text I used was fairly short and designed to remind me about certain topics. A mind map is for organising information, not for presenting excessive detail.

Using a mind map gave me the flexibility to easily create an outline and then insert any other thoughts that occurred to me. As a result it probably took me in total only a few hours to plan the book, which was then completed over a weekend. I had never before produced an ebook so quickly.

I have since also used mind mapping to outline the content of a course  and  below is part of a mind map I am currently using to brainstorm some possible content for a membership site.

BlogMindMap1

So if you’re struggling with organising information, planning how you will present some material, or looking for a way to increase your productivity I recommend you give mind mapping a try.

I currently use Free Mind. It’s an easy to use program that will be fine to get you started. If you then want to take it to another level take a look at MindMeister  and Mindjet.

Let’s get on with …oh look Squirrel!

Squirrel!
Image courtesy of Dondre / FreeDigitalPhotos.net

The phrase “Oh look, squirrel,” comes from the film Up and is said by a dog that is frequently distracted. There is even a Facebook page named after the phrase which is often associated with ADD. As internet marketers we need to keep focused and should be aware of our own ‘squirrel moments’.

It seems to me there are three types of distractions that we need to be aware of: external, internal, and what I’m going to call Nasca. Generally each one is harder to spot than the last.

External distractions are the ones that are most obvious. I call them external because they come from outside of your planned day. They are events that are not forseen and therefore you have not allowed time for them. Unexpected phone calls, tasks that others hand to you without notice and problems that arise fit in this category.

The important thing to remember is no matter how important they may seem do not let them distract you (unless they threaten life or limb like for example your office is on fire!). So even if you discover one morning some links on your website no longer work  stick to completing your main task first. The broken links may seem more urgent, but the fact is the distracting situation may have been like that for a while. Another couple of hours while you complete your main task will not make that much difference. If you keep letting these distractions interrupt you your main tasks will be completed much later than planned, which can disrupt your overall plan for the year. Make a note of what needs to be done and attend to it once your main task is completed.

Internal distractions are ones you set up yourself. These are sometimes called getting in your own way or self sabotage. They usually take the form of procrastination and time wasting activities. Checking Facebook, your email or news feeds are typical examples.

The important thing is to notice when they happen. Record them and see how often they occur. By raising awareness of what you are doing you can see how much time and progress these activities are costing you. That should make it less likely that you’ll allow these distracting behaviours to continue.

The third type of distraction is possibly the hardest to spot. It’s particularly difficult if you don’t have a plan and you’re not clear on what the really important stuff is.

I call these Nasca distractions, after the Nasca lines – giant pictures created by the Nasca culture between 400 and 650 AD. These images, which are only visible from surrounding hills or higher, include hummingbirds, monkeys and spiders.

Like the images these distractions can only be spotted if you view from above your immediate surroundings, though in this case your surroundings in terms of time – the current day or week. Cast your eyes over what you planned to do in the coming months and they should be more obvious.

Falling foul of this type of distraction can see you wandering from your main, long-term goal and spending too much time pursuing something less important. The best way to guard against this is to have a plan and review your progress regularly.

Recently I’ve realised I have done this myself. My main focus had become getting traffic to this site. Unfortunately the main methods I was using were time consuming and had to be maintained if the flow of traffic was to continue. Meanwhile I was doing little or no work on the product I aim to release this year.

So now I’ve realigned my tasks and I’m once again giving the product top priority. Last week I prepared over twenty videos for uploading to a website. This week I intend to complete the other parts of the product so that I can start on the sales video. This means I have less time to spend on getting traffic to this site, but at least I am now working on completing my first main goal of the year.

I think we need to be vigilant when it comes to distractions. Hopefully I’ve given you an opportunity to think about whether you have fallen victim to any and you’ll now be on your guard against your own ‘squirrel moments’.

Profit Hacks – An Opportunity to Learn to Launch

The You Diagram
If you don’t recognise the diagram here it may be time to stand back and take a good look at your business. It comes from the Internet Business Manifesto, a report issued some years ago by Rich Schefren.

It essentially shows how the majority of internet businesses are organized, with too many tasks being handled by one person. The business owner. You.

Now, years later, Rich claims to have found the solution to this problem and it’s based on leveraging your time and effort. The solution is contained within his next product: Profit Hacks. Unfortunately for many it’s likely to be a high ticket solution and possibly beyond the means of many starting an online business.

However that does not mean it will not be worth watching this launch as it progresses. Rich has successfully predicted a number of changes that have come to pass in the internet marketing arena and has also been very successful at getting his marketing right.

Now let me give you a little insider information. This is actually the third time this product has been launched.

It was first launched to his high ticket buyers in June 2011. Back then the website contained only a couple of videos in each of the 5 modules. Selling at a lower price point than the one he is aiming for now, Rich used this launch to gather testimonials and make improvements via feedback.

The second launch was to the rest of his list, and now he’s starting the third launch to the general internet marketing public via affiliates. After feedback from the first two launches Profit Hacks now has 7 modules and includes an outsourcing course that has been sold seperately in the past.

So there’s the first lesson to learn. Even the most successful marketers do trial runs and react to feedback. They are also not averse to using repurposed evergreen material.

As with previous launches Rich has started his current campaign by issuing a free report. You can get The Profit Prophesy without even having to opt-in here.

The no cost, no opt-in setup is to remove two main barriers to entry. He’s trying to get as many people as he can into his sales funnel.

Take a look at the report. It’s an interesting perspective, but don’t lose sight of the fact this is the opening of a launch process. Rich is not just alerting people to a “mind virus that’s affecting online entrepreneurs worldwide”. He’s reinforcing his positioning as an expert, arousing interest and inviting interaction for the next stage of the launch.

This is likely to be teaser content. As Profit Hacks is about leverage and efficiency it’s probably written or video material he has used in the previous launches.

There’s also going to be another Schefren trademark: a multi-hour livecast. This is an interesting component considering the product is aimed at entrepreneurs who are swamped with work and are supposed to have little free time! I assume this is to get attention, be seen to be offering some of the information for free and to further qualify the list of prospects.

Even if you don’t see the value of Profit Hacks or even if you do but cannot afford it I recommend you watch this launch unfold. You can often learn a lot by watching a master at work and Rich is one online entrepreneur who clearly is successful at what he does.