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File-Sharing: The Potential Dangers
Today we can share information via email, social media and file-sharing programs. Most of these methods move information from one computer to another rather than from a central server. If you use a file-sharing or peer-to-peer program the settings you use determine which files are shared and can also schedule when they are shared. If…
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Six Free and Useful Keyword Research Tools To Get More Traffic
In last week’s post (How to distinguish between great and useless keywords) I wrote about the importance of keyword research in identifying useful keywords. This week I want to suggest some free non-Google resources that can help you with keyword research that you may not be aware of. Seed Keywords I’ll start with an unusual…
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How To Distinguish Between Great And Useless Keywords
In simpler times keywords were a specific word or two that people searched for and you could rank for if you stuffed them into sentences until the keyword density was right. Now there’s long-tail keywords, semantic search, and an unknown number of other factors in the algorithm. Many have found it all so complex that…
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10 Tips For Driving Traffic From Pinterest To Your Blog
You should be using images with your blog posts. You should also be using social media platforms appropriate to your audience and business. If that means it’s appropriate for you to be using Pinterest here are ten tips to help you drive more traffic to your blog. 1. Identify Useful Keywords Identify the keywords that…
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The Pitfalls of a Free WordPress Theme
If you’re thinking of starting a blog or website on a budget WordPress is probably your best free option. As it’s WordPress you’ll have the choice of a number of free themes that you can use. There are even free responsive design themes to choose from. However a free theme may not be the best…
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Five Online Marketing Trends You Should Be Exploiting
If you market online you need to pay attention to trends. As technology advances and how it is used changes, your marketing tactics should be evolving too. It is said that if you’re still marketing exactly as you were just two years ago you could be missing out on the latest opportunities. In this post…
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Have I Discovered That Questions In Headlines Work Best?
I noticed that my last three post headlines included questions. It wasn’t planned that way, but it did get me wondering if questions work best. The best headlines capture the reader’s attention, are appropriate for the content in the article or blog post, and set clear expectations for the readers. In other words, if the…
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Is That Shiny Object Or Webinar Worth Your Attention?
One of the reasons a purchase can turn out to be a shiny object or attending a webinar a waste of time is that the material is designed for a stage in your business’s growth you haven’t reached yet. It’s no use digging into case studies of how big brands use their reputation and social…
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The Future Is Mobile – Are You Prepared?
Last month Ofcom released the 2015 Communications Market Report. It reveals the continuing changes in how we in the UK access the internet. Desktops account for 14% of internet access, 30% use laptops (it was 40% just last year), 19% use tablets to access the internet, and smart phones are the largest group with 33%…