As someone with practically zero presence online at the moment I’ve been thinking about how people in the internet marketing niche manage to stand out.
I’m sure there are a number of factors. Here are three that I’ve identified.
1) the internet seems full of information and everyone sharing their ideas and opinions. Amongst this flood of content you have to be original to stand out. Not wildly different or way-out-there wacky, but something about what you offer or the way you offer it should be unique to you.
2) make your content memorable. For example, if you have a product give it a name that will stand out, if you have a method for doing something make each step combine to give a memorable mnemonic for the process, or have a memorable logo that appears on all of your work.
Imagine that someone who has bought a product or read some of your content is recommending you to one of their friends, but can’t remember your name. How would they describe you? A cool surfer dude, wears loud Hawaiian shirts or often has an acronym in his product names? Well, they’ve all been done. Try to come up with one of your own.
3) be yourself. Identify your strengths and weaknesses and establish your comfort zones. Play to your strengths.
I’m currently in Alex Jeffreys Inner Circle and often listen to his coaching calls. He has a lot of valuable advice when it comes to marketing and product creation, but whenever he’s asked a technical question, like how to set up a WordPress site or integrate emails into Infusionsoft, he’ll openly admit he usually passes that work to one of his team. He doesn’t know how to do it himself. Another internet marketer, Andy Jenkins, has a background in video production, so naturally that is a medium he mostly uses online.
As I mentioned before there are a number of factors that enable you to stand out from the crowd, but give some thought to the three above and you’ll be on the right track.