David Wildash

Category: Business

  • EPC – The metric that could predict your success

    There are a number of statistics or metrics you should know about your online business. One of the most important is called the Earnings Per Click (EPC). This tells you how much money you make for each unique visitor (‘click’) to reach your website or sales funnel. To calculate your EPC for a product you…

  • Infomarketing – The 10 Commandments

    Over the Easter weekend I found myself wondering if there could be 10 commandments for infomarketing. Yes, I know Moses is not connected to Easter, other than also being mentioned in the Bible, and Old Testament movies sneaking into the Easter weekend schedules. Anyway, here’s my attempt at some infomarketing commandments. What do you think?…

  • Is Your Business Your Baby or Your Pet?

    Are you growing your business as if it’s your baby or as if it’s your pet? A baby will initially be very dependent on it’s parents. You’ll have to do practically everything for it. As time goes on you’ll have it potty trained and teach it how to put it’s clothes on. The child will…

  • The 80% Approach

    At only 35 pages The 80% Approach by Dan Sullivan is a deceptively short book, but it is built around an idea that can eliminate the paralysis of perfection and procrastination. I first heard of Dan Sullivan when I was a member of Alex Jeffrey’s Inner Circle a couple of years ago. Alex had signed…

  • One month gone – are you still on track?

    So how did January work out? Hit all your targets? Have you completed 1/12th of your plan for this year? It’s about this time of year that New Year Resolutions are abandoned, business plans falter, and reality starts to peel away from the bright, upward course you had planned. So if you haven’t yet sat…

  • Can you put your plan in a diagram?

    Over the last couple of months marketers like Ryan Deiss and Frank Kern have been sharing how they’ve organised their businesses to gather prospects and make sales. Each time they’ve use diagrams to help explain their processes. Some have been versions of sales funnel diagrams, others were essentially process maps. It seems to me that…

  • How to build a calendar for the next 90 days Part 2

    Last week I described how you can start setting up a calendar to help keep your business on track for the next 90 days and beyond. Today I’m going to give you the steps to complete your calendar. Having put all the regular events onto your calendar, you next add those events that will not…

  • How to build a calendar for the next 90 days Part 1

    You can make the most of the coming year by being prepared, and one of the best ways to prepare is to have a calendar that maps out your ambitions for the next 12 months. This could be a physical calendar (board mounted that folds in the middle is best), or you can use a…

  • New Year, New Terms (Part 2)

    Last week I looked at the changes we can expect from Facebook as the new year begins. Today I’m going to outline another change that looks like it may have an even greater impact on internet marketing. From 1st January 2015 new European VAT rules come into force. These were originally aimed at stopping tax…

  • New Year, New Terms (Part 1)

    As the New Year approaches it is traditionally a time of looking for new opportunities, new directions to take or of reinforcing our plans for the path we are already on. However, sometimes opportunities for some mean challenges for others. From January there are going to be two new, major challenges for people working in…