Multiple Niche Marketing: 3 Basic Mistakes

Releasing products in multiple niches is one way your business can spread risk. Instead of relying on one source of cashflow, multiple streams of income can make your business immune to any adverse changes within one niche. However trying to have a presence in multiple niches also has its challenges. Here are three basic mistakes […]

Email Marketing: The law and opting in

Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited […]

The new Facebook Emoticons: Thumbs up for Facebook advertising?

Last wednesday Facebook rolled out it’s new emoticons. A reaction to the complaint that there was no ‘dislike’ button, these new emoticons have been tested in Ireland and Spain since October. Now they’ve been released globally. In addition to the usual’Like’ response you can now use ‘love’, ‘haha’, ‘sad’, ‘wow’, and ‘angry’ tags. To access […]

Affiliate programs – The Elements That Can Help Boost Your Sales

Marketing your products by yourself can become expensive and overwhelming. one solution is to recruit affiliates who will put in the effort to expand your marketing. An affiliate is a person who earns money promoting your products and/or services to their audience for a percentage of the sales. To recruit these people you need to […]

7 Fundamentals of Copywriting

As technology improves some aspects of copywriting change with them. The first online information product sales pages were based on what worked in direct mail. Long sales pages were the norm, broken by subheadings and eventually images. As technology speeded up people’s attention spans shortened. The long sales page became a short sales page. As […]

Content Marketing – Have You Found Your Voice?

One of the most successful ways of promoting what you do is creating or curating content and then posting it where your audience will find it. This will probably include at least one of your own online sites and some social sharing platforms. Wherever you are posting your content it’s important to present a consistent […]

Metrics To Measure Your Marketing ROI

All marketing incurs expenses in some form. Often it’s in terms of money, but even free marketing requires an investment in time and effort. To determine your marketing return on investment (ROI) you need to understand what your goals are. It’s important when setting your marketing goals that you are very specific about what you […]

Earn Social Proof If You Want To Market Online

Social proof is about building trust with your customers and potential customers, as well as showing that you’re a reliable and honest business person. It’s a factor in people judging how reliable you are and can even influence your website’s page rank in search engines. Be Social Newbie marketers often get the balance wrong when […]

Five Online Marketing Trends You Should Be Exploiting

If you market online you need to pay attention to trends. As technology advances and how it is used changes, your marketing tactics should be evolving too. It is said that if you’re still marketing exactly as you were just two years ago you could be missing out on the latest opportunities. In this post […]