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Multiple Niche Marketing: 3 Basic Mistakes
Releasing products in multiple niches is one way your business can spread risk. Instead of relying on one source of cashflow, multiple streams of income can make your business immune to any adverse changes within one niche. However trying to have a presence in multiple niches also has its challenges. Here are three basic mistakes…
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Email Marketing: The law and opting in
Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited…
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7 Email Elements for Success
Like everything else online email has changed as technology has improved. Here I list some elements that contribute to an effective email. Some are basics that are simply best practice, others are an opportunity to make the most of advances online. 1. The subject line This is the very first part of the email your…
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Affiliate programs – The Elements That Can Help Boost Your Sales
Marketing your products by yourself can become expensive and overwhelming. one solution is to recruit affiliates who will put in the effort to expand your marketing. An affiliate is a person who earns money promoting your products and/or services to their audience for a percentage of the sales. To recruit these people you need to…
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7 Fundamentals of Copywriting
As technology improves some aspects of copywriting change with them. The first online information product sales pages were based on what worked in direct mail. Long sales pages were the norm, broken by subheadings and eventually images. As technology speeded up people’s attention spans shortened. The long sales page became a short sales page. As…
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Content Marketing – Have You Found Your Voice?
One of the most successful ways of promoting what you do is creating or curating content and then posting it where your audience will find it. This will probably include at least one of your own online sites and some social sharing platforms. Wherever you are posting your content it’s important to present a consistent…
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Metrics To Measure Your Marketing ROI
All marketing incurs expenses in some form. Often it’s in terms of money, but even free marketing requires an investment in time and effort. To determine your marketing return on investment (ROI) you need to understand what your goals are. It’s important when setting your marketing goals that you are very specific about what you…
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Five Online Marketing Trends You Should Be Exploiting
If you market online you need to pay attention to trends. As technology advances and how it is used changes, your marketing tactics should be evolving too. It is said that if you’re still marketing exactly as you were just two years ago you could be missing out on the latest opportunities. In this post…