Why you must focus and act, drown or stagnate

Earlier this year I read an email in which a marketer recommended those new to internet marketing ‘read everything you can online’ I couldn’t quite believe what I was reading. Does he know how much information is out there and how quickly it’s being added to? One hundred hours of video are uploaded to YouTube …

Alex’s Jeffreys’ Live Marketing Event

The Marketing With Alex Live event was held at the Renaissance Hotel in Heathrow last weekend. After literally being guided in a never-ending loop by my satnav I arrived late on Friday evening and wandered down to the bar. If you believe the hype that you find on the worst IM sales pages this should …

Let’s get on with …oh look Squirrel!

The phrase “Oh look, squirrel,” comes from the film Up and is said by a dog that is frequently distracted. There is even a Facebook page named after the phrase which is often associated with ADD. As internet marketers we need to keep focused and should be aware of our own ‘squirrel moments’. It seems …

Director’s Cut or Blooper Reel?

I can understand why there’s so much hype in internet marketing. The need to stand out from the crowd has become greater and harder to do and this has lead to claims getting wilder and more exaggerated. But understanding it doesn’t mean I agree it’s the best way to go. Unfortunately I seem to be …

What Use Is Unmeasured Failure?

See what I’m doing with the title here? Most internet marketers put a positive spin on everything and give the impression that their efforts always go to plan. Every product makes their customers thousands, all of their email campaigns get excellent responses and their productivity and income are on a continual upward trend. Meanwhile in …