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How To Refresh Your Email Campaigns For Success
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Useful Resources To Get Analytics For Your Emails
You are probably aware of the importance of measuring traffic to your website, but are you also measuring the effectiveness of your emails? Your email marketing should have a goal. It may be to grow your subscriber base, generate more leads, or to convert your existing leads to customers. If you are not measuring your…
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Content Ideas For Better Emails
If you’re stuck for ideas when it comes to writing emails here are some content suggestions you may find useful. Offer solutions Before entering your niche you should have performed some initial research. You should have identified the problems and challenges faced by people in your niche. If you can provide solutions to problems you…
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Email Marketing: The law and opting in
Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited…
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7 Email Elements for Success
Like everything else online email has changed as technology has improved. Here I list some elements that contribute to an effective email. Some are basics that are simply best practice, others are an opportunity to make the most of advances online. 1. The subject line This is the very first part of the email your…
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Are You Optimising Traffic From This Email Message?
Emails offer a great opportunity to generate traffic to your website. The most common method is to include a link within the body of the message you are sending out, but there are other opportunities too. The most obvious is to include links to your blog, Facebook, and Twitter accounts after your signature at the…
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Email Metrics: What Should You Measure?
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Writing an effective email sequence