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How To Refresh Your Email Campaigns For Success
One of the great things about an autoresponder is that it can be used as a set and forget mechanism. Unfortunately that also means your emailed messages can be left for so long that they can become stale and irrelevant to your list. If you suspect you’re not getting the results you used to from…
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Useful Resources To Get Analytics For Your Emails
You are probably aware of the importance of measuring traffic to your website, but are you also measuring the effectiveness of your emails? Your email marketing should have a goal. It may be to grow your subscriber base, generate more leads, or to convert your existing leads to customers. If you are not measuring your…
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Content Ideas For Better Emails
If you’re stuck for ideas when it comes to writing emails here are some content suggestions you may find useful. Offer solutions Before entering your niche you should have performed some initial research. You should have identified the problems and challenges faced by people in your niche. If you can provide solutions to problems you…
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Email Marketing: The law and opting in
Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited…
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7 Email Elements for Success
Like everything else online email has changed as technology has improved. Here I list some elements that contribute to an effective email. Some are basics that are simply best practice, others are an opportunity to make the most of advances online. 1. The subject line This is the very first part of the email your…
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Are You Optimising Traffic From This Email Message?
Emails offer a great opportunity to generate traffic to your website. The most common method is to include a link within the body of the message you are sending out, but there are other opportunities too. The most obvious is to include links to your blog, Facebook, and Twitter accounts after your signature at the…
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Email Metrics: What Should You Measure?
I have been working on my email sequences to run alongside the two products I hope to launch later this year. It’s something I have to keep leaving and returning to. I think the problem is I’m feeling intimidated, which is strange as it’s not the first time I have put an email sequence together.…
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Writing an effective email sequence
Recently I have been working on the start of three autoresponder sequences in readiness for my product launch. One for the clients who buy my main product, one for those who buy the downsell and another for those who get the free ebook. I will also need another for those who buy the upsell, but…