Before entering your niche you should have performed some initial research. You should have identified the problems and challenges faced by people in your niche. If you can provide solutions to problems you know your target audience has they will be more likely to appreciate hearing from you and continue opening your emails.
Tell a story
People love reading stories they can identify with. There’s a whole section of the magazine rack devoted to it. A story might focus on someone in a situation similar to theirs, it could be about how the products or services you offer have helped your customers, or it could be about someone who has already achieved what they aspire to. If you offer an opportunity for some interaction when you have told a compelling story you are likely to get a lot more responses from your audience. If you don’t have any relevant stories of your own, set up a contest for your readers. Let them tell their stories, select the best, award prizes, then share the winning stories with the rest of your audience.
Every email you write should have a clear point and ideally include a call to action. If you don’t ask your audience to do something, whether it is click a link, respond, comment, or buy now, they are unlikely to do it. If you want your readers to do something after consuming your email put it in writing. Even if you don’t have a link for them to click you can ask for their feedback, opinions, or any experiences similar to those mentioned in your email.
People buy from those they know, like and trust. Engaging your audience in social media and on your blog can help build a relationship, and you can also do this via your emails. Don’t write as if you are a faceless, impersonal department in a huge corporation. Be human. Occasionally reveal something about yourself or your business that your readers can identify with. If you also cover some of the above suggestions in a series of emails your audience will feel more connected to you.
Each of your emails should inform, educate, and entertain. Often the best emails are ones that keep to the point. Give your reader too many things to think about or too many different links to click and you’re likely to lose them. Try to incorporate each of the above suggestions into your email sequence and your list is more likely to be an engaged and responsive one.