Measuring Progress Against Targets

In July I set out my online targets for the remaining months of this year. Nothing complex, just targets for the end of each month in terms of the number of people I would like on my list and the progress made in creating products.

According to these targets, by the end of August I should have had a list of 100 and have launched my product as a WSO (Warrior Special Offer) on the Warrior Forum.

The reality is somewhat different. My list now has just 15 people on it and 2 yet to confirm. My product is not yet ready for launch. The manuals are still in draft form and the videos have yet to be uploaded to the website.

Obviously I’m not meeting my targets. This could be a source of frustration and disappointment. Instead it should be a trigger for greater focus and clarity. It should be used as a basis for taking action.

So, what action to take?

Currently my list building efforts are based around Giveaway Events. Since I believe that releasing my product will help build my list quicker than Giveaways, it’s time to move my focus onto getting my WSO ready.

That means my main focus should be uploading the videos, then preparing all the other aspects of the WSO. I’ll keep you posted.

In the meantime, have you set out any targets for the rest of the year? Are you meeting them or have you had to react just as I am having to?

4 responses to “Measuring Progress Against Targets”

  1. Don’t take this the wrong way David but it’s nice to see someone not do as well as they expect. The gurus give the impression they plan something and everything just works great. Not my experience online at all. Thanks for your honesty.

    • Hi Tony,

      Thanks for your comment. I heard/read something recently that said we tend to feel inferior to others because we’re comparing our blooper reel to their director’s cut. I suspect that’s definitely the case with internet marketing gurus.

      The important thing is to have a plan and make adjustments if you aren’t following it.

      Sounds like things don’t always go as you expect online. Let me know if I can be of help.


  2. I just read your post. It’s true, business does require and investment, but if I can add to your comment about that requirement, I’d just like to offer your readers a little insight about cash, investments and leverage. If you want to be successful in business, you need to leverage 3 things. Time, money, and people. Now, of course, money is the absolute necessity for leveraging people in order to leverage time, but, cash is not the only kind of money, or currency there is.Assets, are money. They can be sold for cash, bartered for other products or services, used as collateral for cash, and more. There is a key factor in recognizing the assets that equate the value of money.If people looked more closely at what assets’ they already have, coming up with the investments’ needed is only a matter of leveraging those assets.What are assets? Sites with high traffic, or income, that could be sold for the cash. Or could be used to sell ad space to someone else for cash. Resources, all those PLR and MRR products sitting on people’s hard drives! Those are assets. Skills. The ability to write articles, make graphics, build sites, install scripts these are all assets. They can be turned into cash, bartered, and leveraged too.There’s all the investment you need to invest in your business.

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