My Weekly Tasks – Anticipating Change As My Business Grows

To do list
Image by Courtney Dirks at Flickr

I have a number of activities that I routinely do on a weekly schedule. However as I work on my membership site I’m trying to plan ahead so I can slot in the extra tasks I will need to complete when the site is live.

So here’s a list of the things I do on a weekly basis and those I expect I will be doing once I have released my front end and membership products. I may have overlooked some things, but hopefully you’ll find this of some help and relevance to your own business.

Current Weekly Activities

1. Write a new blog post.

Ideally I should be adding new content every week. Then I want to encourage visitors by announcing each new blog post on Facebook and Twitter.

2. Visit other important blogs, forums and Facebook groups and leave comments if possible.

Although it’s time-consuming and only works if I’m actively engaged, commenting is one of the best ways I’ve found to get some traffic to this site. I can also discover what people in my niche are talking about, their problems and where they need help. This can give me an opportunity to help and could be useful information for future products.

3. Find potential affiliates to help promote my products

I am currently populating a spreadsheet of potential affiliates and JV partners who I can approach once I release my products.

Of the above tasks I only anticipate possibly spending less time on the second. Hopefully affiliates and JV partners will increase traffic to my sites and I will not have to spend as much time on blog and forum commenting. However as they can be such good sources of information I will not stop that activity completely.

Future Additional Weekly Activities

1. Reuse blog post content to promote my blog.

This will depend on the amount of traffic I get from other sources, but one task for the future is to turn some of my blog posts into articles and then post them in ezine directories.

2. Create content to send to my list

With the release of my front end product and membership site I should start growing a list. That means I’ll need content for email sequences and broadcasts. I’ll also have to start reviewing products and tools to see if they will be of benefit to my list and worth my recommendation.

3. Create content for the membership site

Although the site will launch with one month’s content already prepared I will need to add to that content as time passes. This will need time to research and create. Although this may not need attending to every week it is definitely something I will have to make time for.

The above seems to be the least required. In addition to these recurring activities I will also be creating more products and attending to all the other tasks required to run an online business.

My Membership Site: First Steps

Having mind mapped an outline of the first six month’s content for my membership site it’s time to start building.

One of the first things to organise is the graphics. Poor graphics can give a bad impression and dissuade people from joining so I’m outsourcing this particular task. I also want the PSD files and ideally the fonts too, though often there are licensing issues and the most you can get is the details of the fonts used. This is so I have the option of creating other graphics at a later date using the original image components.

It’s also time to start creating the first month’s content. This will give me a head start when I open the site to customers.

I’m aiming to make the first month a mixture of building the foundations of an online business, whilst producing some early results. If subscribers can see an advantage from their membership in just the first few weeks it should make it more likely that they will renew their subscription for the following months.

The media you use can also affect the perceived value of the content you are delivering. For this reason the first week’s content will be a video. I also plan to add a transcript at a later date.

Parallel to this work I’ll also have WordPress, OptimisePress, Wishlist Member and Easy Video Suite installed on the site. I am already familiar with the first three, and EVS is an improvement on Easy Video Player which I have used so far.

So it’s full steam ahead with graphics, themes, plugins and content. I’ll give you a further update when I move on to the next steps.

Looking beyond my first product

With my first internet marketing product awaiting approval by Clickbank it’s time to give further thought to what comes next. Established wisdom says that it should be some form of backend, another product I can offer those who have already bought my first.

There are several possibilities, but essentially there are three main options. A downsell to offer those who are not interested in spending a certain amount on my first product, an upsell for those who are willing to spend more, and a membership site.

The option that appeals most to me is a membership site. Built and managed correctly it can become a long-term central hub for my online internet marketing business. Once set up and established I can also create other products to attract and feed people into the membership.

A membership site also helps find those willing to invest more in my content and therefore can also be used to target those who might interested in higher value, higher ticket products. It is also a means of achieving a recurring income and thus avoiding the cashflow peaks and troughs that result from only selling individual products.

First I need to come up with an overall concept for the membership site. I believe it’s best not to specialise too much here. If it addresses the general area of internet marketing there will be the potential of developing multiple front end products on various topics to attract and grow the membership.

With several years experience in struggling to make money online I have had a number of ideas for a site others would find useful. I have narrowed these down to just a couple of possibilities and now have to focus these further. To help with this I’ll try to summarise the concept in a tagline or draft the outline for a sales page promoting the site.

With the overall concept decided I can begin thinking about the content. Specifically what topics I should include, where to source the relevant information and how to deliver the content: written reports, video, interviews, etc.

Having decided this I can list or mind map an outline of the first six month’s content.

After this there will be still plenty of decisions to make. How to get traffic to the site, should members receive access to everything from day one or should content be drip fed? Then there’s the more technical issues to consider. Which membership site script to use? Which payment processor?

So, a whole list of issues to consider and decisions to make, but that’s always the case when you are building a business. All I can say is watch this space to discover the results of this process.