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Is your content focused on growing your business?
There are a number of ways to measure success and growth in business. It may be tracking how well known your brand is, or how many followers you have on various social media accounts. However, for many businesses these statistics are not indicative of success. Earning money is. One of the most important resources an…
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How to choose great blog topics that increase readership
Deciding on the type of content you’re going to post can be crucial to the success of your blog. Often this can become a choice between posting evergreen content or a post about a hot, currently trending topic. Evergreen Posts Evergreen content is material that will usually be good for many months or even years,…
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4 Ways To Focus For More Effective Content
When you are planning any business there are some basics you should know. Not just your area of expertise, or how to run a business, but you should have researched and discovered several things about the market you are targeting. You should know the broad audience you want to serve, that the audience is easy…
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How to Hire Content Creators
Creating content can be a challenge when you’re single-handedly trying to run your own business. If you’re not organised you can end up neglecting your main money making activity, falling behind with producing content, or even having to sacrifice your personal life. However there are some solutions. Instead of creating content yourself you can hire…
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Content marketing – Questions you should ask before creating anything
Some advice I was given just before one of my first exhibition meetings was to pretend I was wearing a T-shirt that did not say ‘what can I sell to you?’ but ‘how can I help you?’ Content marketing is a means of communicating with your customers and prospects without attempting to sell to them.…
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Providing The Content Your Audience Needs
Your audience will always want content. As technology and the internet evolves the needs and expectations of your audience will evolve too. If you want to remain relevant and be sucessful you are going to have to evolve with them. Below are some points to check that your content is what your audience needs. Your…
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Content Marketing – Have You Found Your Voice?
One of the most successful ways of promoting what you do is creating or curating content and then posting it where your audience will find it. This will probably include at least one of your own online sites and some social sharing platforms. Wherever you are posting your content it’s important to present a consistent…
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Why You Should Have An Editorial Calendar
If you intend to put any content online in any form this year you should be thinking of yourself as a content publisher. You should know in advance the type of content you want to produce for each of the coming months. One resource that can help greatly with this is an editorial calendar. Theme…
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How To Distinguish Between Great And Useless Keywords
In simpler times keywords were a specific word or two that people searched for and you could rank for if you stuffed them into sentences until the keyword density was right. Now there’s long-tail keywords, semantic search, and an unknown number of other factors in the algorithm. Many have found it all so complex that…