Useful Resources To Get Analytics For Your Emails

You are probably aware of the importance of measuring traffic to your website, but are you also measuring the effectiveness of your emails?

Your email marketing should have a goal. It may be to grow your subscriber base, generate more leads, or to convert your existing leads to customers. If you are not measuring your results you won’t know how to improve your chances of hitting your goal.

The email client you use may have some analytics features. Aweber and Getresponse offer some clear and useful analytics. However if the client you use is not giving the information you need you may want to use an alternative software or service. Here are three alternatives you might consider.

Litmus

This service lets you test and track your emails. You can preview pages for desktop and mobile, test your email to see if it will pass through every major spam filter, run page tests, know how your email looks to customers who turn their images off, and more.

Mailjet

This site uses an adaptable and intuitive interface to help you track email delivery and activity across devices. You will know whether your subscribers opened an email, clicked on a link, unsubscribed, or reported your email as spam. You can send up to 6,000 free emails a month or pay if you send more.

SpiderTrainers

An alternative approach is to outsource your email marketing analytics and data collection. SpiderTrainers will do it for you. They can figure out what data you need to know, and how to collect it, then send you analytics reports.

When you are planning an email campaign you should keep the goal in mind. Decide in advance what information you need to know, how you’ll gather it, and how you will use the results when you have gathered them.

The above is just a small example of the services and software available. If you’ve used any of the above please let me know what you thought of them or suggest any alternatives you may be aware of.

Is Your Traffic Informing Your Website?

Have you noticed how stores often change displays, move goods around, and put impulse items beside the checkouts? These changes are often the result of analysing customer traffic and studying behavioral patterns to understand how consumers shop. As a website owner, you need to study your visitor traffic as well in order to increase sales, opt-ins, or whatever your website is designed to achieve.

If the behaviour of your website traffic is to inform you how to improve the site you’ll need an analytics package. There are a number of web analytics packages available. The most famous is Google Analytics, but that is usually underused, often because it is a little complex. StatCounter is an easier, more basic package that I would recommend to an analytics newbie.

Whichever package you use it will follow your visitors’ clicks to and through your web pages and provide you with valuable information on how your customers experience your website. Here are the main things to look out for:

1. Which keywords bring you the most hits. This is important but you should also know which keywords produce the highest conversion rates. Website owners often find generic keywords bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to convert. Analytics data allows you to see which keywords are effective for you.

2. The average amount of time users spend on your site. If your visitors are taking their time, looking at things carefully, that tells you they’re really interested and may be interested in being kept up to date via a newsletter.

3. Whether your visitors are leaving as soon as they hit your landing page. If they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Make sure there are no disconnects on your landing page, disconnects being somethign unexpexted that may make your visitor pause and decide to leave. Things like a page that doesn’t fit with your branding or a headline that doesn’t seem connected to what they are looking for.

4. Where visitors are exiting your site. This is especially important when you have customers leaving in the middle of the checkout process. If you see a high rate of users with full shopping carts leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, it might be your shipping appears higher than your competitors’.
• If they’re leaving halfway through filling out the buyer’s information, it may be that your buyer questionnaire is too long.

Web analytics is essential for any website. It puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.