Building an Online Business Block by Block
There are a number of ways to measure success and growth in business. It may be tracking how well known your brand is, or how many followers you have on various social media accounts. However, for many businesses these statistics are not indicative of success. Earning money is. One of the most important resources an …
Continue reading “Is your content focused on growing your business?”
When you are planning any business there are some basics you should know. Not just your area of expertise, or how to run a business, but you should have researched and discovered several things about the market you are targeting. You should know the broad audience you want to serve, that the audience is easy …
Continue reading “4 Ways To Focus For More Effective Content”
Facebook Instant Articles (FBIA) is a new mobile format developed by Facebook and made available to everyone last week. It allows your readers on Facebook to access your content instantly without leaving Facebook, using the Facebook mobile app. It’s quicker and more mobile friendly than linking to a website and Facebook believe if readers can …
Continue reading “Could Facebook Instant Articles neuter your content marketing?”
Creating content can be a challenge when you’re single-handedly trying to run your own business. If you’re not organised you can end up neglecting your main money making activity, falling behind with producing content, or even having to sacrifice your personal life. However there are some solutions. Instead of creating content yourself you can hire …
If you’re stuck for ideas when it comes to writing emails here are some content suggestions you may find useful. Offer solutions Before entering your niche you should have performed some initial research. You should have identified the problems and challenges faced by people in your niche. If you can provide solutions to problems you …
Some advice I was given just before one of my first exhibition meetings was to pretend I was wearing a T-shirt that did not say ‘what can I sell to you?’ but ‘how can I help you?’ Content marketing is a means of communicating with your customers and prospects without attempting to sell to them. …
Continue reading “Content marketing – Questions you should ask before creating anything”
Like everything else online email has changed as technology has improved. Here I list some elements that contribute to an effective email. Some are basics that are simply best practice, others are an opportunity to make the most of advances online. 1. The subject line This is the very first part of the email your …
As technology improves some aspects of copywriting change with them. The first online information product sales pages were based on what worked in direct mail. Long sales pages were the norm, broken by subheadings and eventually images. As technology speeded up people’s attention spans shortened. The long sales page became a short sales page. As …
Your audience will always want content. As technology and the internet evolves the needs and expectations of your audience will evolve too. If you want to remain relevant and be sucessful you are going to have to evolve with them. Below are some points to check that your content is what your audience needs. Your …
Continue reading “Providing The Content Your Audience Needs”
One of the most successful ways of promoting what you do is creating or curating content and then posting it where your audience will find it. This will probably include at least one of your own online sites and some social sharing platforms. Wherever you are posting your content it’s important to present a consistent …
Continue reading “Content Marketing – Have You Found Your Voice?”