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What Makes a Good Marketer a Great Marketer?
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov You have a well-defined niche, know your audience, and have sold some products to them. But now you want to take your marketing to the next level. To move from being a good marketer to a great marketer…
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Multiple Niche Marketing: 3 Basic Mistakes
Releasing products in multiple niches is one way your business can spread risk. Instead of relying on one source of cashflow, multiple streams of income can make your business immune to any adverse changes within one niche. However trying to have a presence in multiple niches also has its challenges. Here are three basic mistakes…
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Metrics To Measure Your Marketing ROI
All marketing incurs expenses in some form. Often it’s in terms of money, but even free marketing requires an investment in time and effort. To determine your marketing return on investment (ROI) you need to understand what your goals are. It’s important when setting your marketing goals that you are very specific about what you…
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Hook and Promise – The Foundation of Your Effective Marketing Message
If you’ve ever found it difficult to create an effective sales letter, sales video, or opt-in message here is a new perspective that can help you make them more relevant to your market, increase the value you are offering, and make more sales or get more opt-ins. Whatever your marketing message is it will be…
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The simple marketing principle that won me an Oscar
Networking with local businesses has been an important part of building the web design part of our business over the past eight years. As part of this approach I joined a local BNI Chapter recently. The BNI (Business Network International) is designed to encourage business by regularly passing referrals, mainly between the members of local…