Could Facebook Instant Articles neuter your content marketing?

Facebook Instant Articles (FBIA) is a new mobile format developed by Facebook and made available to everyone last week. It allows your readers on Facebook to access your content instantly without leaving Facebook, using the Facebook mobile app. It’s quicker and more mobile friendly than linking to a website and Facebook believe if readers can […]

The new Facebook Emoticons: Thumbs up for Facebook advertising?

Last wednesday Facebook rolled out it’s new emoticons. A reaction to the complaint that there was no ‘dislike’ button, these new emoticons have been tested in Ireland and Spain since October. Now they’ve been released globally. In addition to the usual’Like’ response you can now use ‘love’, ‘haha’, ‘sad’, ‘wow’, and ‘angry’ tags. To access […]

A month for anniversaries

This month two major online elements that have drawn people onto the internet are celebrating anniversaries. One is blogging, which is 20 years old. It is estimated there are over 152 million blogs online, with two new ones created every second. The blog has enabled people and businesses to showcase their expertise and opinions, as […]

In Marketing, Specific is Terrific

Recently I’ve received a number of emails promoting software designed to make posting to Pinterest easier. Using social media can be effective and since it is usually free it can be incredibly tempting. But I’ve never found it as easy as some sales pages would have you believe. If you get it wrong you can […]

Free Incentive – Are You Offering One?

I signed up to a webinar earlier this week. Nothing unusual in that, I probably attend quite a few each month. But I was struck this time by the use of free incentives to encourage me to spread the word and get more traffic to the webinar sign-up page. Attracting people to a site using […]