How To Refresh Your Email Campaigns For Success

One of the great things about an autoresponder is that it can be used as a set and forget mechanism. Unfortunately that also means your emailed messages can be left for so long that they can become stale and irrelevant to your list. If you suspect you’re not getting the results you used to from […]

Content Ideas For Better Emails

If you’re stuck for ideas when it comes to writing emails here are some content suggestions you may find useful. Offer solutions Before entering your niche you should have performed some initial research. You should have identified the problems and challenges faced by people in your niche. If you can provide solutions to problems you […]

Email Marketing: The law and opting in

Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited […]

Your Email List – What Do They Want?

Last week I looked at some of the metrics you can use to monitor your email campaigns. This week the results of a couple of surveys related to email marketing caught my attention. According to Direct Marketing Association UK email is the preferred method of communication for UK internet users. However, this doesn’t mean they […]