7 Fundamentals of Copywriting

As technology improves some aspects of copywriting change with them. The first online information product sales pages were based on what worked in direct mail. Long sales pages were the norm, broken by subheadings and eventually images. As technology speeded up people’s attention spans shortened. The long sales page became a short sales page. As […]

Copywriting – Guiding Your Prospects Through The Ten Gates

So this week my main task is to complete a first draft of the copy for my membership site sales letter. Copywriting is a massive subject in the direct response and internet marketing arena. You could enroll on several months long courses and then still spend years studying the subject. However here I want to […]