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How To Help Your Communities And Attract More Prospects
“Every successful individual knows that his or her achievement depends on a community of persons working together.” Paul Ryan I’ve been networking for my offline business for a number of years. It’s all about making connections, building trust and becoming the go-to person when a prospect needs help in your area of expertise. Does this…
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Is the next phase of video marketing begining to appear?
In the last couple of months two of the largest companies online have rolled out services that could have a massive impact on the future of video marketing. Facebook Live has raised its profile considerably this month. A couple of weeks ago a Californian man broadcast the birth of his son, though he later revealed…
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Could Facebook Instant Articles neuter your content marketing?
Facebook Instant Articles (FBIA) is a new mobile format developed by Facebook and made available to everyone last week. It allows your readers on Facebook to access your content instantly without leaving Facebook, using the Facebook mobile app. It’s quicker and more mobile friendly than linking to a website and Facebook believe if readers can…
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The new Facebook Emoticons: Thumbs up for Facebook advertising?
Last wednesday Facebook rolled out it’s new emoticons. A reaction to the complaint that there was no ‘dislike’ button, these new emoticons have been tested in Ireland and Spain since October. Now they’ve been released globally. In addition to the usual’Like’ response you can now use ‘love’, ‘haha’, ‘sad’, ‘wow’, and ‘angry’ tags. To access…
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Earn Social Proof If You Want To Market Online
Social proof is about building trust with your customers and potential customers, as well as showing that you’re a reliable and honest business person. It’s a factor in people judging how reliable you are and can even influence your website’s page rank in search engines. Be Social Newbie marketers often get the balance wrong when…
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Ten Amazing YouTube Facts You Probably Didn’t Know
Ten years ago this Saturday saw the launch of the beta version of YouTube. The service was created by three former PayPal employees in February 2005 and in those ten years the site has produced some amazing statistics. The first video uploaded to YouTube was just 19 seconds long. The number of hours people spend…
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Increase traffic and grow your list while sharing content on social media
One of the ways you can use sites like Facebook and Twitter is to share other people’s content. Share information that is relevant and of good quality and it can help you build a reputation for being someone with their finger on the pulse in your niche; the go-to person for the best recommendations and…
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Can I Use That Image?
Has anyone else noticed we are seeing more images and video being posted on Facebook? As capacities of memory and bandwidth have increased there is been an undeniable rise in the use of image-based content. This is particularly important for online marketing as using attention-getting images on blogs, social media posts and platforms like Pinterest…
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A month for anniversaries
This month two major online elements that have drawn people onto the internet are celebrating anniversaries. One is blogging, which is 20 years old. It is estimated there are over 152 million blogs online, with two new ones created every second. The blog has enabled people and businesses to showcase their expertise and opinions, as…
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In Marketing, Specific is Terrific
Recently I’ve received a number of emails promoting software designed to make posting to Pinterest easier. Using social media can be effective and since it is usually free it can be incredibly tempting. But I’ve never found it as easy as some sales pages would have you believe. If you get it wrong you can…