Some advice I was given just before one of my first exhibition meetings was to pretend I was wearing a T-shirt that did not say ‘what can I sell to you?’ but ‘how can I help you?’ Content marketing is a means of communicating with your customers and prospects without attempting to sell to them. […]
Author Archives: dwildash
Multiple Niche Marketing: 3 Basic Mistakes
Releasing products in multiple niches is one way your business can spread risk. Instead of relying on one source of cashflow, multiple streams of income can make your business immune to any adverse changes within one niche. However trying to have a presence in multiple niches also has its challenges. Here are three basic mistakes […]
Email Marketing: The law and opting in
Laws regarding email marketing are designed to protect you and your subscriber. If you’re “promoting or advertising a commercial product or service through electronic communication,” then you should be familiar with the CAN-SPAM Act and any other legislation that applies in your country. UK anti-spam law is mainly aimed at restricting the sending of unsolicited […]
The new Facebook Emoticons: Thumbs up for Facebook advertising?
Last wednesday Facebook rolled out it’s new emoticons. A reaction to the complaint that there was no ‘dislike’ button, these new emoticons have been tested in Ireland and Spain since October. Now they’ve been released globally. In addition to the usual’Like’ response you can now use ‘love’, ‘haha’, ‘sad’, ‘wow’, and ‘angry’ tags. To access […]
7 Email Elements for Success
Like everything else online email has changed as technology has improved. Here I list some elements that contribute to an effective email. Some are basics that are simply best practice, others are an opportunity to make the most of advances online. 1. The subject line This is the very first part of the email your […]
Affiliate programs – The Elements That Can Help Boost Your Sales
Marketing your products by yourself can become expensive and overwhelming. one solution is to recruit affiliates who will put in the effort to expand your marketing. An affiliate is a person who earns money promoting your products and/or services to their audience for a percentage of the sales. To recruit these people you need to […]
7 Fundamentals of Copywriting
As technology improves some aspects of copywriting change with them. The first online information product sales pages were based on what worked in direct mail. Long sales pages were the norm, broken by subheadings and eventually images. As technology speeded up people’s attention spans shortened. The long sales page became a short sales page. As […]
Providing The Content Your Audience Needs
Your audience will always want content. As technology and the internet evolves the needs and expectations of your audience will evolve too. If you want to remain relevant and be sucessful you are going to have to evolve with them. Below are some points to check that your content is what your audience needs. Your […]
Content Marketing – Have You Found Your Voice?
One of the most successful ways of promoting what you do is creating or curating content and then posting it where your audience will find it. This will probably include at least one of your own online sites and some social sharing platforms. Wherever you are posting your content it’s important to present a consistent […]
Finding It Hard To Take Action? Try The 10 X Rule
The basic premise of the 10 X Rule by Grant Cardone is if you multiply by ten times what you believe is possible in your life and consequently multiply by ten the actions you are willing to take you are more likely to make that vision a reality. Cardone suggests there are four ways we […]