The Advantages of Creating Authority Content

If you’ve been writing a blog for any length of time it’s likely you would have reached a point where you seemed to have exhausted all your ideas for blog topics. One of the ways you can approach this problem is to brainstorm a list of topics you want to feature on your blog. Another approach is to consider the different types of blog post you can write.

Before considering the best types of blog posts, let’s take a look at the worst. These are posts that are written purely with the objective of getting ranked in the search engines for a keyword or keyword phrase. The motive behind this is to get traffic to the blog rather than help the readers. This type of post is often easy to spot. It can be fairly short and will likely feature the same keyword or keyword phrase repeatedly. It’s unlikely to be particularly helpful or entertaining, and the worst examples will be barely readable.

One of the better types of post to write is an authority post. This positions the author as an expert by giving valuable information the reader can act on or refer to. They are usually longer than 500 words, well researched and will naturally cover a variety of keywords. It may also contain links to other relevant posts or resources.

The best way to write an authority post is to identify the issues and problems your readers face and write a post by focusing on solutions. Make sure the content is helpful and valuable first. Then consider the keywords you can slip into the post, particularly entering the relevant keyword phrase into the title, meta tags, and page URL.

There are other types of posts you will often find on blogs. The filler post is written to fill a gap. Its contents may not particularly stand out, but its subject is evergreen and can be slotted into gaps that arise due to unforeseen circumstances. The pillar post will help to form a foundation that the blog can stand on and will feature one of the basic reasons the blog was set up in the first place. The puller post contains information so useful and valuable that your usual audience will recommend it to others and so draw in new visitors.

Ideally topics and types of post should be decided long before a post is published. With the new year only a matter of weeks away a brainstorming session for next year’s posts should be something on your to do list.

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