Marketing Summit UK2

Marketing Summit TicketI spent this past weekend in Manchester at the Marketing Summit UK 2. Having attended the very first one last year I had high hopes for this event and it didn’t let me down.

Over the two days the presentations ranged from applying NLP to marketing and mindset, to the opportunities of Bitcoin. We were also shown how to get coders to deliver exactly the software we want and how to use ‘old’ media (TV) to promote a new media business.

There were also presentations on more ‘core’ skills like how to identify your typical customer, how to write high converting sales letters and how to organise your online business.

For those starting out there was also plenty of inspiration. Peter Garety revealed his first product sold only 8 copies, but his company has since grown to serve over forty thousand customers, and Michael Christon spoke about how to build a business that becomes a personal fulfilment machine that can run in your absence.

There were also plenty of opportunities to socialise and meet friends old and new. I had the pleasure of the bumping into Phil Gosling, who was my first mentor when I started out online, and sat next to Sue and Dan Worthington who have recently launched their 30 Day Facebook Challenge.

So another event it was definitely worth attending. As I have mentioned before , you really should build attending some of these events into your yearly calendar for the help and inspiration they can give.

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